Research On Regional Cultural And Creative Product Design Under Cultural Reconstruction

With the rapid development of the world’s creative industries,China’s cultural and creative industries are also closely followed.The country pays more and more attention to cultural and creative industries,and has issued a lot of policies on promoting cultural and creative industries.Local governments at all levels of the country also vigorously promote the integration and development of cultural and creative industries and other industries.In the 1980s-1990 s,railway transportation used to be the main means of transportation for people to travel.As a way of people’s travel,train has unique humanistic feelings.Besides providing convenience for people’s life and travel,it also reposes people’s local feelings.The Triangle Road area of Huangjueping Railway Village in Chongqing not only has a very strong railway history,but also has a "triangle road" railway with regional characteristics,which has unique value points that other scenic spots cannot have.But in the past development process,the railway "triangle" area did not represent the local cultural and creative design.This topic takes Chongqing Huangjueping Railway Village "triangle" area as the research object to study how the regional cultural and creative design adapts to the local economic development under the background of today’s cultural remodeling.This paper studies the cultural and creative design of this area.The structure of the paper is mainly composed of four parts.The first part,through consulting relevant theoretical books,journals and Internet materials,as well as field investigation and research,integrates and combs the background of this paper’s subject research,the current situation of the research at home and abroad,and summarizes the research ideas,significance and value,innovation and difficulties of the research.The second part mainly expounds the research Railway Village "triangle road" area local characteristics,local history and current situation,and further detailed analysis of the data collected,especially the local cultural and creative resources and the possibility of development and other aspects of the problem to do in-depth discussion,combined with their own graduation project content,from a theoretical point of view to discuss it.The third part mainly summarizes three kinds of design expression and three types of cultural and creative products based on my graduation design practice,among which three kinds of design expression are scene Association,element recombination and symbolic expression;three types of cultural and creative products are life products,commemorative products and fast-selling products,and shows the "triangle Road" cultural and creative products of Huangjueping Railway Village Through the summary of the design methods in the previous chapters,it is smoothly integrated into the cultural and creative design;the fourth part summarizes and expounds the regional cultural and creative product design under the cultural remodeling and the cultural and creative product design in the "triangle road" area of the Railway Village,and implants the expression methods in the design works Problems,as well as the theoretical basis involved in this paper is applied to the possibility of future cultural and creative design.At the same time,it summarizes the application results in the design practice,the possibility of redesign and the limitations of design,and puts forward its own views on the follow-up design.