Research On Cultural Creative Product Design Based On Rizhao Regional Characteristics

Chinese culture is extensive and profound,with vast territory.For thousands of years,it has left countless excellent traditional cultures and unique production processes,forming rich and colorful customs and distinctive national cultural landscape.Different regions have their own unique way of life,mode of production,religious beliefs,national characteristics and so on.These are important elements to be considered in the development of cultural and creative products.Nowadays,the trend of cultural and creative industries is sweeping the globe.Regional cultural research promotes the development of cultural and creative industries.Studying the creative products developed and created by regional cultural resources not only attracts consumers,but also promotes the development of national economy.It is an important goal of China's development to transform cultural advantages into industrial advantages.The rich national cultural resources created by the people in Rizhao area in the long-term historical development process are an indispensable part of the traditional Chinese culture.With the rapid development of economy and the improvement of people's living standard,people's aesthetic consciousness has been obviously improved.People begin to dig deeply into and expand the trend of Rizhao's unique regional cultural characteristics,create characteristic cultural and creative product design with cultural differences,truly and effectively absorb the essence of regional culture,produce distinctive representative cultural and creative products,and vigorously publicize them.Rizhao local culture and unique cultural and creative products.This paper introduces the research and analysis of Rizhao's regional cultural creative products,the related contents of cultural creative products and cultural products,the relationship between cultural creative products and economic development,the development direction of regional cultural creative products,and the existing problems in the current research.This paper introduces the present situation and future trend of Rizhao cultural resources and cultural creative products,carries out on-site visiting experience to the culture of Rizhao region,to perceive the regional lifestyle,and through questionnaire survey to the consumers of Rizhao region,through analyzing the needs of consumers and combining the unique elements of regional culture,absorbs the cultural design elements suitable for product design,and analyses them.Cultural elements apply their semantics to design practice.In this paper,the historical culture of "Sun Culture","Ju Culture" and "TeaCulture" in Rizhao region is taken as the theoretical basis for the research of cultural creative product design in Rizhao region to realize the research of cultural creative product development and design.The development and design of cultural and creative products in Rizhao region is not only the demand of the development of Rizhao region,but also the inevitable requirement of the sustainable development of international civilization and human society.