Research On The Improvement Of Sales Training System Of ORA Auto Dealers

Sales training is an important way to improve the professional ability of new energy vehicle sales personnel,and is a key link in the realization of "selection,use,education,and retention" in the human resource system.Although the distance began in 2008,the development of new energy vehicles has been chosen from size design and strategic size.After more than 10 years of development,it has become the world’s largest new energy vehicle market,after all the new energy vehicles are a new thing.How to create efficient,stable and professional new energy sales talents is a hot issue that is worthy of in-depth study and discussion by automobile companies and OEMs.Therefore,a set of dealer sales training system that is “close to the ground” is helpful to increase sales and promote the industry.In terms of development,it plays a major role.Great Wall Motors,a leader in China’s SUV and pickup trucks,has been deeply involved in the Chinese auto market for 30 years.After 30 years of development,the four major brands of Great Wall,Haval,Weipai and ORA have now been formed.The hot sales of products such as Haomao have even set off new energy car purchases.By the end of 2020,it will basically end with a monthly score of over 10,000.By optimizing the training system to further increase the sales of ORA Automobiles,it has positive practical significance for the long-term development of ORA Automobiles.Under the guidance of human resource theory,this thesis adopts methods such as interviews,questionnaire surveys,and data analysis with dealers’ front-line posts and management posts to obtain a large amount of data related to the sales system of ORA’s auto dealers.The hidden problems are analyzed in depth,combined with theoretical knowledge related to the training system,and part of the training courses and management experience that have been practiced,in an effort to optimize the training management system,training course system and training evaluation system in the existing training system,So that the ORA dealer sales training system can give full play to its maximum role and effect,thereby motivating the newly recruited ORA dealer sales staff to get started quickly,further consolidating the basic knowledge of the ORA dealer sales staff,and reducing the training cycle.Cultivate the "focused,professional,expert" type of ORA automobile sales talents that meet the company’s requirements,maximize the benefits of training input and output,and create a "dream team" for ORA automobile dealer sales,which can also help the entire new energy vehicle The training provides materials and information that can be used for reference.