Research On Improvement Scheme Of Salesman Performance Management In Company A

If you can’t measure,you can’t manage.If you can’t manage,you can’t improve.Under the perspective of drastic changes in both domestic and foreign business,the information era of intelligence is coming.Market competition intensifies.At present,the competition between companies is not only the managers’ personal capability,but also the system of talents and management.Performance management is an important part of the personnel management,and it is also the core management of the company.Efficient performance management is a critial for the survival and development of the company.Nowadays,with the rapid rise of domestic manufacturing industry,the competition for household appliance manufacturing industry is becoming increasingly fierce,and the intelligentization of household appliances has become universal.More and more consumers will choose more intelligent and diversified household appliances to achieve a comfortable and convenient lifestyle.The activities of the replacement for old appliances has also become normalized.The demand for household appliances is increasing.As a leading brand in the household appliance industry,M company has produced a large number of high-quality,intelligent products to meet consumer demand.At present,M Group in the home appliances industry market share is ahead of all competitors.The core topic is how to maintain the lead and the continuous improvement.For this core topic,the performance management of sales staff is crucial.Performance management is always an incentive mechanism,including all the management of employees.The implementation of performance management shall show a justice,fairness and openness between enterprises and employees.Company A is a sales company of Group M in Liaoning Province,which undertakes the product sales of Group M in the Liaoning market,with an annual scale of 3 billion RMB.There are more than 300 stores in stores and more than 200 stores in exclusive stores.This paper studies the salesman performance management scheme of A company.M Group has a clear requirement for sales and profits of Company A,and if sales and profits do not meet the established objectives,the Group will cancel Company A’ s right to operate M Group products.More than 70% of company A’ s sales come from the market system.In the market system,company A has a total of 1,207 salesmen.The performance management discussed under,is the performance management system for these 1,207 employees.This article expounds the current situation of performance management of salesmen in Company A.To find out the problems in the existing performance management.Then,take analysis on the root cause of these problems.Combined with the theory of performance management and performance management methods,design the improvement scheme of salesman performance management to improve the performance scheme design rules of Company A,redesign the rules and principles of performance appraisal scheme.Standardize Company A’s performance management system,targeting the improvements in the performance plan,coaching and design,as well as the performance appraisal feedback.Clear performance results assessment,publicize the results of performance appraisal and accept employee complaints.Standardize the application of performance appraisal results to ensure the rigidity and sustainability of performance appraisal.Moreover,in order to ensure the effect of the improvement scheme,it is proposed that Company A needs to setup performance training rules,change the management’s cognition of performance appraisal,and strengthen the understanding of salesmen on performance appraisal.Establish a clear recruitment system,broaden the recruitment channels and standardize the selection method of resumes.