| With the development of cultural and creative industries and the needs of social and economic development,the development of cultural resources in the Revolution Memorial Hall has attracted much attention at the same time.The study takes the Memorial Hall of the Western Road Army of the Chinese Workers’ and Peasants’ Red Army as the research object,and starts from the current situation of the development of cultural and creative products in the Memorial Hall of the Western Road Army of the Chinese Workers’ and Peasants’ Red Army,and tries to explore the better promotion and dissemination of the Red Revolutionary Culture of the Western Road Army in the form of innovative cultural and creative products,so that the red cultural spirit of the Western Road Army will have more vitality and be better inherited in the new era.This design study aims to deeply explore the cultural content and core of the Red Revolution of the Western Road Army Memorial Hall of the Chinese Workers’ and Peasants’ Red Army.Firstly,the visual expression characteristics of literary and art propaganda based on woodcuts,and the formal characteristics of New Year painting collection tickets,such as the collection of books and books,are used as the communication carriers.Secondly,combined with the method of "narrative design",taking the historical stories,cultural relics,landmark buildings and regional characteristics of the Gao Tai area of the West Road Army Memorial Hall as the starting point,a visual visual design is formed to extend it to the design of cultural and creative products,paying attention to the source and construction of red cultural resources in the West Road Army Memorial Hall of the Chinese Workers’ and Peasants’ Red Army,and exploring the emotional needs of consumers from three points: instinctive layer,behavior layer and reflection layer;Finally,through the extraction and reconstruction of red cultural resources and the branding of regional style,the design method of red cultural and creative products of the West Road Army Memorial Hall is divided into four steps: setting the narrative theme,establishing the consumer group,establishing the emotional expression level,designing the narrative festival,and realizing the narrative purpose,which provides a new attempt to inherit the red revolutionary cultural spirit of the Western Road Army Memorial Hall of the Chinese Workers’ and Peasants’ Red Army with emotional resonance.At the same time,with the help of the integrated media platform,a new publicity path is opened up for the cultural and creative products of the West Road Army Memorial Hall,so that the red cultural and creative products are more competitive in the modern cultural market,arouse the emotional resonance of the audience,and facilitate the dissemination and inheritance of the red culture of the West Road Army Memorial Hall. |
