The Study On Development Strategy Of Guigang JT Construction Co.,ltd.

This paper takes Guigang JT Construction Company as the research object,uses SWOT tool to formulate the company’s development strategy and implementation path.This paper holds that the government departments issued a series of policies and measures to improve the business environment of the construction industry,stimulate market vitality,and strengthen linkage supervision by means of big data,so as to create a stable and progressive external environment for construction enterprises.First,new urbanization has injected strong vitality into infrastructure construction.Guangxi has become one of the first batch of national pilot cities of transportation power strategy.Second,the construction industry in Guangxi has a good development momentum,the growth rate is higher than the national average level,the growth rate of transportation fixed assets investment is significant,and the construction industry of Guigang has a sustained and rapid growth.Third,the industry service and market supervision are more information-based and intelligent,and the application for construction enterprise qualification is further simplified.Fourth,online integrity management is becoming more and more important,new technologies and technologies of road and bridge construction continue to develop and update.JT Company should seize the strategic opportunity of national pilot project and new urbanization,select SO growth strategy,implement "one-two-four" development strategy,and develop into a leading state-owned construction enterprise in Guangxi."One" refers to insisting on honest operation and quality safety,and building a qualification management system with at least one first-class qualification."Two" refers to the active development of Guigang and Guangxi municipal and county-level markets,and steady expansion of business scope."Four" refers to the gradual optimization of business structure and the formation of a set of diversified business system including "highway,municipal,housing construction,water conservancy".JT company should implement development strategy safeguard measures from five aspects,including promoting business by Party Building,establishing a three-level management system,optimizing financial management,building a comprehensive talent team,strengthen marketing management and brand building.