Research On Development Strategy Of Yunnan CH Wood Construction Co. LTD

In recent years,China's policy support for the prefabricated construction industry is strong,and the industry is developing rapidly.It is estimated that by 2024,the market scale of prefabricated buildings in China will exceed 1400 billion yuan.Compared with the traditional construction methods in the construction industry,the prefabricated wood structure building has the advantages of higher production efficiency,higher construction quality,less labor,less resource consumption,less environmental pollution,short construction period,flexible structure and less cost.Since its establishment in 2005,Yunnan ch Wood Construction Co.,Ltd.has been engaged in prefabricated wood structure construction as a growing innovative private enterprise of science and technology,which is a branch of the national vigorously developed prefabricated construction industry.At present,the company has a good momentum of development,but in the increasingly complex and fierce market environment,the company has disadvantages in technology,management,marketing,channels,etc Gradually,in order to make the company efficient,stable and sustainable development in the future,we need to plan the development strategy of the company in the next few years.Based on pest theory,Porter's five forces model and SWOT theory,this paper analyzes the internal and external environment of CH wood construction company and its advantages,disadvantages,opportunities and threats,and discusses the corresponding development strategy of the company.In terms of overall strategy,it is proposed to "improve the market share of basic business,expand the business scope,build corporate brand,form corporate brand competitiveness,control production costs,improve product quality,and improve service quality." In the competitive strategy,the combination strategy of cost leading strategy and differentiation strategy is put forward.By reducing production cost and management cost,introducing new management concept and applying information management process to achieve the goal of cost leadership,this paper puts forward product differentiation competition strategy from product,technology,sales and channel.At the same time,it puts forward the human resource strategy and financial strategy,including improving the mechanism of talent introduction and training,talent selection and use,talent incentive and evaluation;financial strategy is to set up a special financing department and strictly control the enterprise costs.In order to ensure the smooth implementation of the strategy,the corresponding safeguard measures are put forward,including enterprise culture,team building,management organization guarantee,production operation guarantee and so on.