The Exploration Of Creative Design Of Spring Festival Couplets Based On Cultural And Creative Thinking

The Spring Festival is the most solemn traditional festival of the Chinese nation.Pasting Spring Festival couplets is one of the signs of celebrating the Spring Festival.Based on the different cultures of different ethnic groups,the forms of Spring Festival couplets are slightly different,such as the Dongba Spring Festival couplets and the Mongolian Spring Festival couplets.As the social consumption subjects are getting younger and the public aesthetic is improving,more and more consumers are paying more attention to the artistic and cultural features of products.This trend is evident in the field of cultural innovation,which requires us to carry out innovative design on traditional cultural forms,including Spring Festival couplets.Spring Festival couplets innovation design aims to use the thinking,from the perspective of cultural creativity,with the help of the modern design concept to design again in the Spring Festival couplet,through the shape on the basis of the Spring Festival couplet,a series of peripheral products,show a more novel and meaningful Spring Festival couplets and products,better reflect the integration of national culture,and better meet the aesthetic taste of modern consumption subject.In this paper,consulting relevant literature,books,journals,academic papers,network data and on-the-spot investigation,through vertically combed the history of the origin,evolution,Spring Festival couplets compare with Spring Festival couplets of regional differences and artistic characteristics,understand the origin of the Spring Festival couplets and cultural characteristics from the origin,analysis the culture and the inner link of Feitian murals with Spring Festival couplets,explore theoretical support for Spring Festival couplets innovation design.Using the research methods of literature review,market research and comparative analysis,and creative exploration,this paper explores the characteristics of the current form of Spring Festival couplets,analyzes the advantages and significance of the innovative design of Spring Festival couplets,and explores the innovative design works of Spring Festival couplets with the elements of Daofu and Feitian,as well as the cultural design products around Spring Festival couplets.For innovation in the form of the Spring Festival couplet is a meaningful attempt,and continuously explore more Spring Festival couplets art forms,will the Chinese excellent traditional culture for thousands of years and the combination of modern aesthetic trend,is the modern design needs to continue to delve into topics,especially our "confidence firm culture,so as to promote socialist cultural prosperity" of the important way.Through the exploration of the innovative design of Spring Festival couplets,this paper hopes to provide the corresponding theoretical basis and practical exploration for the innovation of traditional cultural products.