| College culture,as an important part of social culture,shows unique anachronism and sociality in its formation and development.At the same time,college culture,as a companion to the historical development of colleges and universities,is the root and soul of of colleges and universities.From the perspective of culture protection and inheritance,it is actually a more comprehensive and systematic way to understand and master the historical and cultural context of colleges and universities and the problems existing in the process of university culture construction.At present,under the background of the country’s active construction of a socialist cultural power,the cultural industry is booming,and cultural and creative products are ubiquitous in our lives,playing an important role in promoting cultural identity and cultural self-confidence.Southwest United University,as a typical university with distinctive characteristics of the times and unique cultural connotations in the history of Chinese education,integrates the cultural factors of Southwest United University into the design of cultural and creative products,which is not only conducive to complementing and perfecting existing research theories,but also for college culture.Construction and development provide impetus and improve cultural soft power.It can also convey the rich spiritual connotation and cultural value of the Southwest United University,stimulate market vitality,and create huge social and economic benefits.Under the background of promoting the cultural inheritance of colleges and universities,this paper takes the Southwest United University as the research object,analyzes the current situation of cultural inheritance in universities of Southwest United University,and uses questionnaires,field research and other research methods to investigate and analyze the current situation and market background of cultural and creative products of Southwest United University from the perspective of cultural inheritance in colleges and universities.Problems such as homogenization,low innovation and appearance of design content exist in the design and development of cultural and creative products of Southwest United University.on the basis of this research,a specific and feasible design method for the cultural and creative products of Southwest United University under the perspective of cultural inheritance in college and universities is put forward.Following the trend of social development and the consumption needs of the public,how to develop and design cultural and creative products with unique cultural characteristics of universities in Southwest United University on the basis of respecting the unique cultural of university,which is not only of guiding significance to the way of cultural inheritance in universities of Southwest United University,but also it also has certain reference significance for the cultural inheritance methods of other colleges and universities in the cultural construction and development of Chinese universities. |
