Research On The Development Strategy Of Changchun Faway Gaoxin Automotive Plastic Parts Co.,LTD

In the process of continuous development of global economy and trade,enterprises,as the most important participants,are facing increasingly severe survival challenges.Only by formulating scientific development strategies and enhancing core competitiveness can enterprises occupy a stable market share and obtain lasting profitability in the complex and changeable market environment.As China is the world’s largest automotive market,the domestic automotive and automotive trim manufacturing industry is facing more opportunities and challenges.In particular,the release of "Made in China 2025" pointed out the high ground for the future development of the automotive industry-the field of new energy vehicles.A new round of automobile industry layout is about to begin.As a key automotive trim manufacturing enterprise in Jilin Province,Changchun Faway Gaoxin Automotive Plastic Parts Co.,LTD is facing a choice of development strategy.This paper takes Changchun Faway Gaoxin Automotive Plastic Parts Co.,LTD as the research object,aiming to formulate the development strategy suitable for the long-term interests of the company.First of all,it explains the research background and significance of this paper.Make full use of literature research and case study,with a large number of literature review and theoretical basis as the theoretical support of this paper.Secondly,it summarizes the current situation and existing problems of the company.Through in-depth analysis of the company’s general situation and development status,it is found that there are some problems in the company’s production and operation activities,such as the decline of sales orders,the lack of innovation ability,the high internal loss cost,the lack of high-end talent reserve,and so on.The fundamental crux lies in the company’s single customer,weak project management ability,and imperfect talent echelon.Thirdly,analyze the development environment of the company.The first is to use PEST analysis model to analyze the company’s macro environment,which not only has the opportunity of national policy support and consumer consumption concept transformation,but also faces the challenges of economic downturn and accelerated technological innovation;the second is to use Porter’s five forces model to analyze the company’s industrial environment,pointing out that it mainly faces the dilemma of intensified peer competition and weak bargaining power of upstream and downstream;the third is to explore the problem of corporate governance The fourth is to analyze the opportunities and threats,strengths and weaknesses of the company through SWOT analysis model,and choose the most suitable growth strategy among the four development strategies.Finally,the company’s development strategy selection and implementation.According to the actual situation of enterprise development and the relevant content of growth development strategy,the specific implementation of backward integration strategy,concentric diversification strategy and technological innovation strategy.Ensure the supply of raw materials,promote the development and market share of new energy automobile accessories,master the core new technology,strengthen the company’s cultural construction and talent cultivation,and escort the efficient operation of the company’s development strategy by improving the guarantee measures of leadership support,finance,corporate culture and rules and regulations.It is hoped that through the relevant research on the development strategy of Changchun Faway Gaoxin Automotive Plastic Parts Co.,LTD,it can provide effective suggestions for the company to get rid of the development dilemma,help the company to be stable and far-reaching,and also hope to help the development of auto parts industry and contribute to the revitalization of national industry.