C Research On The Development Strategy Of Auto Parts Enterprises

Under the background of market economy,many enterprises have parts enterprises are facing fierce market competition have emerged in the sales volume and profit situation,coupled with the impact of the external environment,from the beginning of 2009 the auto parts industry economic benefits are reduced,for this,relevant enterprises need to find a way.C auto parts enterprises are mainly the production and export of auto parts enterprises,in the face of the fierce competition to develop scientific and rational development strategy to face the fierce competition,and ensure the sustainable development of enterprises,so that enterprises can and torsion in the market to stop.C company was established in 2000,mainly engaged in auto parts,products have been sold in more than 20 countries and regions and promotion,have their own marketing channels and more stable customer resources,led the development of the whole trade entity,has become the domestic and foreign more leading suppliers.This article is divided into seven parts.The first part introduces the research background,significance and research status at home and abroad;the second part of the use of PEST analysis,five forces analysis,SWOT theory analysis method are introduced;the third part summarizes the development status of auto parts based on the characteristics and development trend analysis of automotive parts,and the macro environment analysis the fourth part use;PEST analysis,five forces analysis,SWOT analysis of the C auto parts enterprise’s internal and external environment is studied,and the analysis of the core competitiveness of enterprises;the fifth part is the development strategy of C auto parts enterprises are analyzed,and the C auto parts enterprise development strategic vision and objectives of interpretation,development the C auto parts enterprise development strategy;the sixth part puts forward the implementation of C auto parts enterprise development strategy And the safeguard measures;the seventh part summarizes the full text.The new idea from this article is that it clearly made analysis of C auto parts enterprises development with joint guidance of theory and reality,lay out the development strategy through the statement and supplement to foreign and domestic auto components enterprises developments status.