Jiangxi Intangible C Ultural Heritage—The Cultural Creative Product Design Of Nuo Mask In The East Of Pingxiang

China is a great country with intangible cultural heritage,which has a unique and profound historical and cultural heritage in human history.Jiangxi,a fertile land of outstanding people,with its special geographical conditions and humanistic feelings,breeds many intangible cultural heritages and inherits its most unique cultural gene.It is one of the birthplaces of Chinese Nuo culture,and Pingxiang is the developed region of Nuo culture in western Jiangxi.Pingxiang is known as the "hometown of Chinese Nuo culture".There are rich Nuo cultural resources,of which the Nuo mask is the most distinctive,with different facial shapes,rich expressions and distinctive features.It can be used as the creative source of cultural and creative products.The application of Pingxiang Nuo mask to cultural and creative products can not only enhance the cultural connotation of the products,but also provide media for the dissemination of Pingxiang Nuo mask,and provide new ideas for the promotion of intangible cultural heritage.Based on the premise of inheriting Jiangxi intangible cultural heritage-Pingxiang East Nuo mask,this paper focuses on the innovative application of intangible cultural heritage in cultural creative products.First of all,the background,purpose,significance,content and innovation of this research are introduced;secondly,the development status and trend of intangible cultural heritage and the significance of intangible cultural heritage research are analyzed in depth;then,the function of intangible cultural heritage cultural creative product design is analyzed;finally,the cultural creative product is carried out with Pingxiang East Nuo mask as the element The design practice of products promotes the inheritance and development of Jiangxi intangible cultural heritage from point to area.