Research On The Application Of Intangible Heritage Elements In The Design Of Cultural Creative Products ——Take Paper-cutting Art As An Example

As an ancient country with more than 5,000 years of history and culture the Chinese civilization has endured hardships unceasingly in these long historical years.The inheritance has never been intermpted.The wealth of spiritual and cultural wealth accumulated by the predecessors is worthy of us to inherit,innovate,and develop.The art of paper-cutting,as one of our country’s relatively ancient art with extremely rich cultural connotations,has existed for thous.ands of years.It contains our country’s unique cultural civilization and is the embodiment of the living civilization of China’s intangible cultural heritage.It is also a huge treasure house of traditional cultural resources.With the rapid development of the times and the rapid changes of the society,the continuous acceleration of the process of urbanization and modernization in China,coupled with the industrialization and informatization,has caused a great impact on China’s traditional handicraft industry,traditional handicraftsmen,and intangible cultural heritage projects.China’s paper-cutting art is also facing the danger of annihilation in the predicament of the long history.This essay is based on practice,in order to better protect,inherit,and innovate intangible cultural heritage,reverse the current predicament of paper-cutting art,and apply the art of paper-cutting to culture innovative products in people’s daily life on the basis of ensuring the inheritance of the excellent cultural connotation of paper-cutting art.Paper-cutting cultural creative products are designers’ redesign of paper-cutting art based on the interpretation of Chinese traditional culture and paper-cutting art.It is necessary to maintain the cultural connotation and artistic characteristics of paper-cutting art,and at the same time make it conform to the requirements of the times and the aesthetic concept of modem people.The emergence of cultural and creative industries as a new industry has brought new chances to endangered intangible cultural heritage projects and the pursuit of human spiritual civilization.The art of paper-cutting should follow the historical trend,keep up with the pace of development of the times,take advantage of the rapid development of the cultural and creative industry,and deeply explore the essence of its cultural connotation.Thus it’s important to apply paper-cut elements to the application research of cultural creative product design.In the process of deceloping paper-cutting art in the design of cultural and creative products,this article will mainly focus on the following two aspect.The first is tangible material design.Regarding the application of paper-cutting art in the design of cultural and creative products,most cult:ural and creative products stay at the stage of tangible material design.They mainly explore and study the elements of paper-cutting art,and extract and apply them to modern cultural creative products.The cultural connotation contained in art is conveyed to people through the most intuitive way of product objects,bringing consumers cultural and creative products that are both practical.creative,cultural and artistic,which is also the most researched direction at present.The second is non-material design.There is very little research on the design and application of paper-cut cultural creative products under non-material design.Artists should break through the traditional cultural and creative product design ideas,follow the design concept of sustainable development,and let the art of paper-utting be used in the application research of cultural creative product design-no longer stick to the form of tangible material design,but explore intangible non-material design research and practice,and bring a new experience:products serve people.According to these two design ideas,this will not only simply combine paper-cut elements with modern design language,but also a collision between traditional Chinese culture and modem cultural creative products,and a collision between material design and non-material design.It is a strong fusion of science and art.Therefore,the application of intangible heritage elements to the design of cultural and creative products is promising,and the design and application research of Chinese paper-cutting art in cultural and creative industries will also have more significance and value.