Qi Jiguang Cultural And Creative Product Development And Promotion Design Research

Qi Jiguang was a famous general fighting against Japanese pirates in Ming Dynasty,and also a national hero in the history of China.Based on Qi Jiguang’s culture,the design and development of Qi Jiguang’s cultural and creative products is of great practical significance for inheriting the spirit of defending the country,enhancing national cohesion and improving China’s cultural soft power.This study takes Qi Jiguang and cultural and creative products as the starting point,carries out market research on the existing Qi Jiguang cultural and creative products,analyzes some problems existing in the current Qi Jiguang cultural and creative products and the advantages that can be learned from the actual cases,and summarizes the consumer demand for cultural and creative products.Secondly,according to the research results,we explore the design of Qi Jiguang’s cultural and creative products,and summarize three design methods,namely,design element extraction method,scene Association description method,and moral expression method.We also summarize four design principles,namely,the principle of military cultural interest,the principle of market demand,the principle of formal aesthetic feeling,and the principle of "awe",The design and development ideas of Qi Jiguang’s cultural and creative products are determined,that is,to extract design elements from the material and non-material cultural resources of Qi Jiguang,and to carry out the design and development of Guochao series and cartoon series cultural and creative products according to the needs of the "post-80s" and "post-90s".Finally,according to the theory of marketing,this paper puts forward two promotion strategies for Qi Jiguang’s cultural and creative products: online and offline.The design and development of Qi Jiguang’s cultural and creative products should deeply explore the cultural connotation of Qi Jiguang,a historical celebrity.Combining his spirit with cultural and creative products can improve the popularity and influence of Qi Jiguang’s historical celebrity,and provide some reference for the future research of Qi Jiguang’s cultural and creative product design.