Research On The Space Design Of Compound Bookstore On The Background Of Consumption Transportion

The new opportunities for the upgrading of the industrial structure brought about by the consumption transformation have made the entertainment industry burst with fresh vitality and become the mainstream area of current new consumption.In this context,the physical bookstore has ushered in a new opportunity for development,opening the road of "breaking the old and creating the new" and moving towards a multi-dimensional business model.At present,as the main trend of the development of physical bookstores under the consumption transition,compound bookstores have achieved certain development results throughout the country.Various bookstores of different styles,types,and sizes have emerged as the times require,becoming a new cultural landmark in the locality.However,with the transformation of national consumption patterns,consumer demand and the pursuit of consumption scenes,people have germinated new requirements for compound bookstores,which make the bookstore break away from the original stereotype and develop into an art and cultural space,a new type of social center.It is also a place for idea production.However,behind the seeming recovery of compound bookstores,there is still a crisis of shutting down or suspending business for rectification.In order to realize the sustainable development of compound bookstores and to cater to consumers’ increasingly updated consumer desires and needs,compound bookstores themselves are actively involved.Seek the path of transformation and upgrading,and realize the long-term development goal of the commercial value and cultural value of the compound bookstore through the deconstruction and reorganization of the structure,form and function of the space.Based on this,how to create a high-quality aesthetic space environment with the characteristics of the new era and urban cultural connotations,and meet the multi-dimensional material,spiritual and communication needs of consumers,is a hot topic that needs in-depth exploration and research in the space design of compound bookstores.Therefore,this dissertation regards the space design of the compound bookstore as the research object,with the relevant design theory as the background,launches a comprehensive discussion and research of actual cases,and roughly divides the dissertation into the following parts:First,through analysis at home and abroad The related theories of consumption transformation and the space of compound bookstores elaborated on the background and development status of the two,and discussed the characteristics of compound bookstore culture,the spatial attributes of consumption and communication,and the current situation of the space design of compound bookstores.The future development trend is revealed,and the dialectical relationship between consumption transformation and compound bookstores is mutually influenced and mutually beneficial.Secondly,focus on the investigation and research on the case of the compound bookstore-Hefei Changjiang Heji.In the form of field surveys and online questionnaires,in-depth analysis of the development status and social value of the new compound bookstore after the successful transformation,and presenting a new generation of consumption The actual demand status of the readers for the compound bookstore.Finally,according to the specific analysis of the design principles,characteristics and design techniques shown in the case Yangtze River Heji,a feasible space design strategy construction was refined from the perspective of theory and practice,and put forward on the basis of case study and comparative study.The reflection on the problem of bookstore space design provides a certain theoretical guidance for the development of the composite bookstore space design system.