Research On The Design Of Circulation Space Based On Consumer Behavior

Traditional city bookstores are declining under the impact of e-commerce.The increasingly upgrading of consumer demand brings new opportunities for the transformation and development of city bookstores.City bookstore circulation space as a carrier of reader activities,directly affect the consumer behavior,this study through the consumer behavior theory to explore the city bookstore circulation space requirements of consumer behavior,based on consumer behavior at the city bookstore circulation space design principles and methods,promote the city bookstore consumption activities,to achieve healthy development.Firstly,by sorting out the related concepts of consumer behavior and the research category of circulation space,the theory of consumer behavior is introduced into the field of commercial space design,the inevitable connection between consumer behavior and space is discussed,and the existing problems of circulation space are put forward from the perspective of behavior.Secondly,by means of case analysis,behavior observation and semantic difference evaluation,this paper conducts in-depth research on the bookstores in commercial blocks,living blocks,urban tourism areas and campus cities,and summarizes the characteristics of main consumer groups and general behavior rules of bookstores in different cities.Then,taking the "point,line and surface" of circulation space as the main category of space design,this paper puts forward the design principles of circulation space of urban bookstores from the perspective of consumer behavior,including the basic principles of safety and reasonable function,and the demand principles of social friendliness,consumer service,spatial randomness and spatial balance.Finally,the paper summarizes the integrated design method of circulation space of the city bookstore from bottom to top,and completes the design practice of "Xiang Xu" bookstore.From the rhythm grasp of the endpoints and node space of the city bookstore,to the coordination of plane traffic and vertical space,the "Xiang Xu" bookstore space rhythm changes properly through the connection between levels,presenting a rich and diverse scene space,in order to provide some new design ideas for the current new city bookstore.As an important research field of commercial space design,circulation space has great development potential.Through the perspective of behavior,the dynamic space is explored to explore how circulation space affects consumption behavior,so as to guide consumers to naturally produce consumption behavior and promote the sustainable development of urban bookstores,which has positive practical significance and also provides design method reference for other circulation space design.