Research On The Application Of Emotional Experience In Commercial Space Design

Under the background of the experience economy era,with the affluent material life of the masses and the improvement of spiritual culture,consumers’ demands and concepts on consumption have undergone tremendous changes.Consumers are more hopeful on the premise of meeting their basic material needs in the process of consumption.Experience the identification of personal emotional value from the space.In response to such changes,the role of commercial space in life and the meaning it confers have also been continuously broken through and reconstructed.Nowadays,commercial space is more an important place for people’s life and gatherings,carrying a variety of experiences such as shopping,leisure,communication,and culture,creating a diverse cultural exchange space,and bringing the recognition of emotional value to the vast consumer groups.The article focuses on the application of emotional experience in commercial space design,and explores and analyzes the relationship between commercial space and emotional experience.First,the commercial space is elaborated,and the concept and characteristics of the commercial space and the locality of the commercial space are specifically analyzed.Secondly,the consumer demand and development of the commercial space are analyzed,and then the current situation of the commercial space is analyzed.Finally,the commercial space is analyzed.Analyze and summarize the design principles from multiple angles,providing a clear design direction and ideas for the conceptual intervention of emotional experience.Secondly,it analyzes and studies the application of emotional experience in commercial space design,expounds the definition of emotional experience and the three-level theory that divides emotion into instinct level,behavioral level,and reflective level from a cognitive perspective,and sorts out the emotional experience in business The form of expression in space design,and the use of three-level theory to specifically analyze the design method of emotional experience in commercial space design,and then apply the design method to the design analysis of Book bookstore,and verify the emotional experience in commercial space through design analysis.feasibility.Finally,the full text is summarized,expounding and summarizing the development and expectation of emotional experience in commercial space design.There are 40 figures and 5 tables and 54 references in this thesis.