| In recent years,one belt,one road initiative has been developing in an all-round way.As the important starting point of the initiative,the central European train of China has developed rapidly,and all the operating companies are facing enormous external competition pressure.From the data point of view,in 2019,"Chang’an"opened 2133 trains,and "Zheng xin’ou" is the largest train through Alashankou port.In 2020,China will open a total of 12400 trains,carrying 1135000 TEUs,with a year-on-year growth of 50%and 56%respectively,and the comprehensive heavy container rate will reach 98.4%.In 2020,Shandong Province will resist the adverse factors of the epidemic and actively expand international trade routes.The growth rate of foreign trade import and export will be higher than that of the whole country.The import and export of bonded logistics will grow rapidly,and the density and scope of international trains will continue to expand.Among them,Jinan,the capital of Shandong Province,has witnessed a surge in the number of open banks.The throughput,total value and total weight of goods and mail have been greatly improved.In 2020,the number of open banks has risen against the trend of global economic downturn,which has brought a positive signal to the logistics industry of Shandong Province.This paper takes Shandong QL Eurasia train company as the research object,carries out strategic research on its development business and objectives,and analyzes the selection strategy and corresponding measures.Based on the theory of enterprise development strategy and supply chain management,this paper makes a detailed analysis of the company’s macro environment and industry environment by using pest and five forces model analysis tools.It can be seen that although the company is facing more and more competitors,the demand of up and down tourists is increasing,the train transportation is also affected by shipping,and the external competitive pressure is increasing,However,national and regional policies,market economic environment,etc.are extremely conducive to the development of the company.Combined with the basic operation situation of the company,this paper analyzes the resources and capabilities of the company,plans the development goals of each stage according to the general development goal of the company,selects the development strategy,and puts forward the implementation measures and guarantee measures of the strategy.This paper holds that on the basis of the early development of the train business,the company continues to broaden business channels,increase service modes,vigorously develop multimodal transport and supply chain services under the guidance of policies and market guidance,and constantly improve the technical level and service ability,so as to eventually become a leading domestic enterprise of comprehensive supply chain service platform.Hope that through the research and analysis of this paper,we can provide ideas for the future development of the company,and provide some direction for the development of other enterprises in the industry. |
