Research On Development Strategy Of Automobile Supply Chain Finance Of China Merchants Bank Changchun Branch

In recent years,the mature of supply chain finance business become our country enterprise financing channels and business model,supply chain finance business will not only provide stable operation of the core enterprises of the supply chain security,and alleviate the pressure of the core enterprise supply and marketing,but also can provide convenience for N the small and medium-sized enterprise supply chain financing,to some extent,can solve part of the financing difficulties of small and medium-sized enterprises financing of the practical problems at the same time,the high cost of the supply chain can widen financial business of commercial bank customer networks,by point-to-point marketing services gradually evolved into the continuous steady operation of the whole chain to provide professional Efficient products and services become an indispensable part of the continuous production of the entire chain,providing sustainable fuel for its production and operation.China merchants bank Changchun branch in the automotive industry customer marketing has the inherent geographical advantage,service throughout the automotive supply chain enterprises to consolidate China merchants bank Changchun branch as the primary cooperative Banks positioning core auto enterprise,at the same time improve the enterprise production and business operation mode on the basis of the original enterprise financing ability and risk security level in this paper,we study China merchants bank Changchun branch in the new situation development strategy selection and implementation of the measures are put forward,in the current economic situation is not optimistic and the fierce market competition environment China merchants bank Changchun branch to seek new business growth and profit space.First of all,by describing the research background,research significance,research methods and content,this paper summarizes the theoretical basis and references of this paper,which provides guidance for the subsequent research and analysis of the auto supply chain finance business of Changchun Branch of China Merchants Bank.Secondly,the thesis of China merchants bank Changchun branch in automobile supply chain finance business development present situation and the question,this paper introduces the general situation of the China merchants bank Changchun branch.From the introduction of China merchants bank Changchun branch automobile supply chain finance business development this paper further reveals the present situation of China merchants bank Changchun branch automobile supply chain finance business development problems that exist in the process,including the system construction is not perfect,the risk control mechanism is not complete,the supply chain of small and medium-sized enterprise qualification is poor,the supply chain core enterprise status significantly,long-distance customer marketing is difficult and costly,and internal bank assessment is stressful.Thirdly,this paper analyzes the development environment of auto supply chain finance business in Changchun Branch of China Merchants Bank in detail,and carries out research step by step from external environment and internal environment.In terms of external environment,it mainly describes the development prospect of the automobile industry,deeply explores the cooperation relationship with FAW Group,and analyzes the industry competition.The internal environment is analyzed in terms of business support teams,asset transformation needs.Furthermore,SWOT analysis method is used to analyze and judge the necessity of the opportunities and challenges faced by the development of the auto supply chain finance business ofChangchun Branch of China Merchants Bank,as well as the strategic development of its advantages and disadvantages,and four strategic development directions are proposed.Finally,this paper discusses the formulation and implementation of the development strategy of auto supply chain finance business in Changchun Branch of China Merchants Bank based on SWOT analysis results,and expounds the strategic choice of auto supply chain finance business in Changchun Branch of China Merchants Bank;Then,the overall development strategy of auto supply chain finance business of China Merchants Bank Changchun Branch is elaborated,including strategic development goal and strategic service plan.Finally,the strategic development,implementation and guarantee of auto supply chain finance business of China Merchants Bank Changchun Branch are determined,including the strategic development,implementation and guarantee measures of potential risk judgment.The strategic development and guarantee measures are respectively discussed in detail from the perspective of personnel and risk management as well as fintech.