Research On The Application Of Graffiti Art Visual Language In The Design Of Cultural And Creative Products

Graffiti art emerged as the artistic expression of "personal signature" on the street.It became popular after the "subway era" in the 1870 s,and then developed into different categories.This art form has developed into a branch of international public art,combining culture,emotion and unique visual display ability and emotional expression tension.Nowadays,the visual expression of cultural and creative product design highlights the phenomenon of "homogenization",which in turn causes problems such as "decline of consumers’ desire to buy".At the same time,cultural and creative products are applied in the brand market competition as the expression carrier of brand culture,which can take into account the simultaneous transmission of culture and brand tonality,so as to achieve the purpose of narrowing the distance between brand image and consumers,and promote the development of brand rejuvenation.This research first expounds the research background,research purpose,research content,etc.,and then outlines the concept and development of graffiti art and cultural and creative products.Secondly,it analyzes the visual language and expression techniques of graffiti art from the three aspects of form,color and space,so as to summarize and summarize the irony meaning in the visual language,expression techniques and emotional expression of graffiti art.through the investigation of the existing brand "BAPE" physical store,the emotional characteristics of "Peaceful" in the brand culture are extracted,and it is found that it coincides with the emotional expression of "graffiti art".Finally,with the visual language features and expression techniques of graffiti art as the fulcrum,the expression techniques of illustration are integrated into the cultural and creative product design of the brand,so as to construct the cultural and creative product design practice in line with the cultural and spiritual connotation of the brand.Make full use of the "graffiti art" visual language and expression techniques in the design of cultural and creative products,and strive to optimize the transmission of brand culture with the combination of graffiti art and cultural and creative products,show the unique cultural connotation of the brand,and provide a diversified expression of cultural and creative products.,to meet consumers’ aesthetic and emotional experience to provide more ideas.