Research On Cultural Creative Design Of Fengyang Phoenix Painting

China has a unique cultural heritage and rich traditional cultural genes.However,with the development of the times and the national economy,the phenomenon of lack of cultural resources is becoming more and more serious.The traditional protection methods can no longer meet the needs of the current era of continuous progress.Many cultures Facing the situation of no one inheriting,people have spared no effort to explore the new development direction of traditional culture.And any kind of culture and art,with the change of the times and the change of the masses’aesthetics,must reflect its own innovation and developability.In recent years,the state has focused on advocating the development policy of great cultural development and prosperity,and various regions have paid more and more attention to the protection and development of cultural resources.With the advent of the creative era,the cultural and creative industries continue to develop and improve,and various types of cultural and creative products have appeared in life.At the same time,the cultural and creative industries are also an important way to drive local economic development and inherit culture,marking the traditional Chinese heritage New direction of development.Fengyang phoenix painting is one of the "three must-sees of northern Anhui",and it is also an intangible cultural heritage of Anhui Province.It has philosophical culture,aesthetics,collection and other artistic values.It has been traditionally expressing folk culture and auspicious meanings.It has been circulating for more than 600 years.Is a living symbol of Fengyang culture.In recent years,the protection and development of Fengyang phoenix painting has been become more and more attention,but how to effectively protect and develop is a difficult and difficult task.Fengyang phoenix painting continued to hold exhibitions of fine paintings around the country to spread the intangible culture heritage,but the results were not satisfactory.At present,Fengyang phoenix painting is mainly studied from the perspective of folk culture and fine arts.Based on the characteristics and inheritance concepts of Fengyang phoenix painting,this paper attempts to integrate the cultural language of Fengyang phoenix painting into cultural and creative design thinking..Among them,try to reflect the artistic and cultural value of Fengyang phoenix painting from a new perspective of cultural creation,so that Fengyang phoenix painting can be displayed in the public’s field of vision in a new way of inheritance,and at the same time play an important role in the development of cultural and creative industries in Fengyang.Role to promote local cultural and economic consumption.First,research and analyze the current relevant research background and current situation,and propose innovations in the research topic.Second,analyze and comb the development of Fengyang phoenix painting,artistic language,and cultural connotation,and dig out representative symbolic elements from Later design practice laid the foundation.Next,I will think about and summarize the current situation of intangible cultural heritage and cultural creation,analyze relevant excellent intangible cultural heritage creation and design cases,summarize the relationship between intangible cultural heritage and cultural creation,and the principles of carrying out cultural creation design with intangible cultural heritage.Finally,on the basis of the investigation of Fengyang phoenix painting’s cultural creation and design research,carry out cultural creation and design practice,develop cultural creation products with Fengyang phoenix painting’s cultural characteristics,and allow Fengyang phoenix painting to "live" and go in a new way Into the public life.The design is mainly divided into household products,office supplies,stationery,jewelry,and personal belongings,etc.,to display the cultural characteristics of Fengyang phoenix painting in various forms,and promote the inheritance and effective development of Fengyang phoenix painting.