Research On The Application Of Landscape Elements In Visual Design Of Wenchuang Products

The emergence of global cultural creativity has opened a new chapter in the development and innovation of China’s traditional culture.With the emergence of literary creation industry,literary creation products have received more and more attention.The development of native cultural products has become one of the important means for countries to compete for cultural market,and at the same time,it has improved the level of national cultural competitiveness in the international arena.Traditional landscape culture,as an indispensable part of culture,is an indispensable part of the unique accessory of civilization along with the history of our country for thousands of years.It is not only a huge resource for the development of the country,but also a valuable spiritual and cultural wealth.Landscape culture is a kind of cultural form and resources,which is closely related to the local people’s achievements.In the process of design practice,it can greatly enhance the cultural background and cultural connotation of products by extracting and applying the unique landscape culture of China for thousands of years.The purpose of this paper is to study the creative products of landscape culture,analyze and understand what creative products should do in Chinese traditional cultural elements through theoretical research and practical experience summary,analyze and summarize the visual practice transformation strategies of landscape culture related elements in the practical application process,and introduce cultural creative ideas for analysis and discussion.This article focuses on the extensive study of landscape culture,one of China’s many traditional ethnic cultures,and uses modern design methods to find a starting point for the application of traditional culture in modern product design.It designs and develops creative products,and tests the research results with its own design practice.Efforts should be made to expand the transformation strategy of design practice ideas for creative products of Chinese culture,enrich the market for creative products of Chinese culture,break the conservative design research ideas and old product models of traditional culture from the perspective of theory and practical design,effectively improve the international cultural competitiveness and influence of traditional culture market,thus promoting and developing the international cultural influence of Chinese traditional historical civilization in the world today.