Practical Application Of Ink Elements In Packaging Design Of Cultural And Creative Products

As a unique design element in China,ink and wash elements have a profound cultural heritage.Over time,ink and wash elements have gradually been applied to current designs.With the development of society,cultural and creative products continue to enter the public’s vision,with unique cultural attributes,regional characteristics,and national spirit.Make it a product with publicity and influence,which is popular with consumers.Due to the continuous development of cultural and creative products,people pay more attention to combining the packaging design of cultural and creative products with traditional Chinese cultural attributes,giving cultural and creative products deeper design content and cultural inheritance.Integrating ink and wash elements with packaging of cultural and creative products,combining traditional Chinese elements with new packaging design concepts,endowing packaging with brand new design elements and traditional culture,increasing the visual impact of packaging of cultural and creative products,and increasing the output form of cultural spirit in China.Through research and sorting out the current application status of existing ink and wash elements in packaging of cultural and creative products,from the unique cultural attributes of ink and wash elements Artistic language and other aspects of its corresponding cultural and creative product packaging research and practice.Through design innovation,we continue to explore the design and application rules of ink and wash elements,using artistic forms such as graphics,text,and layout of ink and wash elements as design elements,and aiming at the problems of packaging of existing calligraphy and painting cultural and creative products such as unpackaged design,incomplete product information,and serious homogenization,we propose innovative design concepts to enhance the demand and orientation of market consumption.Constantly enrich the practical application of ink and wash elements in the packaging design of cultural and creative products,and enable innovative integration of traditional ink and wash elements with modern design.