Research On The Design And Practice Of Cultural And Creative Products Of Historical Cultural Landscape

Linqing Aotouji,as a landmark for the bifurcation of the Yuan Canal and the Ming Canal,has both natural and cultural attributes.The development of water transportation drove the local economy and became the most prosperous area during the Yuan and Ming Dynasties.However,with the changes of the times,the suspension of the canal and the gradual upgrade of transportation means,the style of Linqing Aotouji is no longer the same.This article takes the historical and cultural landscape Aotouji as the research object,analyzes excellent cases of cultural and creative product design at home and abroad,summarizes the design strategies of historical and cultural landscape cultural and creative products,and applies them to the Linqing Aotuji cultural and creative product design practice.Achieve the combination of historical and cultural landscape design elements with modern design,arouse people’s memories of Aotouji,reinterpret the historical and cultural connotation of Aotouji,realize the purpose of people’s inheritance and development of culture,and strive to be the future of Aotouji’s cultural creation Design and research work put forward analysis suggestions.This article first expounds the related definitions of historical cultural landscape and cultural and creative products,summarizes the development of cultural and creative products of historical cultural landscape,and provides theoretical support for the development and practice of cultural and creative products.Secondly,the thesis analyzes and compares the domestic and foreign historical and cultural landscape cultural and creative product design cases.Domestic historical and cultural landscapes take Shenyang Forbidden City,Nanjing Confucius Temple,Hunan Yueyang Tower as examples,and foreign historical and cultural landscapes include French Louvre,American Metropolis,British Take the museum as an example to master the design styles and trends of major historical and cultural landscape cultural and creative products at home and abroad.Thirdly,based on the above cultural and creative concept discussion and domestic and foreign case analysis,the paper summarizes the design principles of regional,cultural,innovative and practical design of historical cultural landscape cultural and creative products,as well as element extraction method,imitation collection of cultural relics method,and situation The design methods of story method and cultural IP remodeling method provide rigorous and scientific effective strategies for the next Aotouji cultural and creative product practice.Finally,the paper focuses on the design practice of cultural and creative products in Aotouji,a historical and cultural landscape.Through the preliminary investigation of Linqing Aotouji,analyze the origin and evolution of Aotouji cultural landscape,summarize the current problems of Aotouji,and conduct cultural and creative product positioning,value and significance analysis based on the survey results,and determine cultural and creative products The positioning of product attributes and the positioning of consumer groups provide a design direction for the practice of Aotouji cultural and creative products.Subsequently,according to the design requirements of the literature and biography,the logo design,color setting,graphic design and IP image design were launched,and the products were created in a serialized form.Personal design practice has further verified the feasibility of Aotouji cultural and creative product design,enriched Linqing Aotouji cultural and creative products,and provided direction and help for future research.This will enable consumer groups to resonate with the quaint and characteristic Aotouji,so as to achieve the purpose of promoting Aotouji culture,promote the Linqing Canal water transport culture,respond to the call of the era of cultural and travel integration,and reproduce the prosperous and prosperous Linqing.