University Cultural Creative Products Based On Design Psychology Research On Design Application

Colleges and universities have always been hailed as important cultural highlands and one of the important areas of communication culture.Along with the vigorous development of university culture in recent years,college cultural and creative products,as an important carrier of cultural communication,can not only inherit the campus culture,highlight the aesthetics of art,establish the brand image of colleges and universities,but also enhance the soft power of campus culture.However,as far as China is concerned,there are problems such as lack of originality,single style,shallow cultural connotation,serious lack of university characteristics,and rough production techniques.The root cause is that these cultural and creative product designs and applications rarely thoroughly and thoroughly study the consumer groups of colleges and universities,and lack scientific and rational design methods.It is difficult for China’s college cultural and creative products to meet the needs of colleges and universities and various consumer groups.Design psychology is a discipline in which people’s psychological state of demand applies to consciousness through design.If the relevant theories of design psychology are truly integrated into the design of cultural and creative products in colleges and universities,the products designed by designers can play a role.To meet the physiological and psychological needs of colleges and consumers,design research is no longer a single mechanical activity,but a solution to the actual design problems.The crux of colleges and universities’ creative products can be solved.The research of this topic starts from the domestic and foreign research status of college campus cultural and creative products,and integrates the crux of cultural and creative products through researching related works,periodicals,and case studies of cultural and creative products,so as to find new breakthroughs.,to explore the design and application of creative cultural products in colleges and universities.Through the in-depth study of the classification of cultural creative product consumer groups in colleges and universities,combined with the design elements of cultural and creative products,from the perspective of design psychology on university creative design analysis,from the new entry point to explore and study the design and application of college creative,The theory of design psychology is integrated into the design of cultural creative products in colleges and universities,and the corresponding design methods and relative scientific design theories are summed up,providing a certain theoretical reference for the campus cultural design in the future,and can better use University Cultural and Creative Products Dissemination of Campus Culture.