Research On Cultural Creative Product Design Based On Simu Regional Resources

In recent years,rural tourism is developing rapidly,with much higher speed than the one of domestic tourism.Also,its ratio of domestic tourism’s market share is increasing constantly.However,based on the mode of rural tourism now,its development is still in a very initial condition.With some basic and simple agritainment and local experience of customs,the explorations on the level of special culture are not deep enough.So,to push the growth of rural tourism,the combination of cultural creations and tourism is gradually becoming the current emphasis of the development of this industry.The cultural creation,as an emerging industry with the core of creativity,has relatively stronger ability of integration and higher added value,which is able to make important differences to expand industrial chain and improve the quality of local life.Thus,the mode of development with this appropriate combination will lay a great foundation,bringing mutual benefits for the local residents and tourism.In this mode,the products of cultural creation will be the most intuitive and functional form of expression.This paper will set Si’mu Town as the analysis object and explore a developmental path for Si’mu Town’s cultural creation product based on the local resources,promoting the tourism and establishing the foundation for the advance of rural area.The paper classifies the cultural creation products and used SWOT model to analyze the products deeply,finding specific disadvantages;collecting special cultural factors and set a direction of development for Si’mu Town’s industry of cultural creation by systematically sorting out its historical construction,products from mountain areas and folk customs and culture.Based on the analysis on classical events of cultural creation products,there will be five types of designs for the products of cultural creation summarized and applied to the design for the Si’mu Town’s cultural creation products.The methods concluded can be used to arrange concrete developmental practice in three modes for one of the significant villages,fully tapping the existing value of Si’mu Town’s local resources.This paper set the products of cultural creation based on local resources as an example,willing to provide a referable mode of development for the future design of local cultural creation products.