Research On The Construction Of Social Media Platform Garbage Classification Issues In The Context Of Environmental Communication

As the construction of ecological civilization has been incorporated into the overall layout of the "five in one" of socialism with Chinese characteristics,my country has begun to focus on solving outstanding environmental problems,and environmental governance has become the top priority,and the implementation of a reasonable garbage classification and recycling system is one of the important Environmental policy.The rapid development of social media has provided a new platform for my country’s environmental communication,and the issue of garbage classification has become the focus of public attention on social media.Due to the late start of environmental education in my country,public environmental literacy cannot meet the overall requirements of ecological civilization construction,resulting in divergent views of the public on garbage classification policies on social media platforms,and some confrontational discourses.Therefore,it is necessary to go deep into social media platforms.Analyze the construction characteristics of waste classification issues,discover problems,and find countermeasures,so as to provide an effective path for the future use of social media to shape public environmental awareness and promote the unity of public action and knowledge.This article adopts the literature research method,content analysis method and discourse analysis method.Based on the current status of Chinese garbage classification and the role positioning of different participants,this article selects Weibo and Zhihu two representative social media as the research objects.From January 1st to December 31 st,2020,a systematic study on the topic of garbage classification on social media platforms will be carried out.This article first analyzes the content of the four categories of user subject,topic content,media form,and emotional attitude tendency,deeply researches the content and form of garbage classification topic construction,and explores the attitudes of different subjects towards my country’s current garbage classification policy system.Secondly,it analyzes the similarities and characteristics of Weibo and Zhihu two social media with different attributes in the three aspects of participating subjects,content production,and community atmosphere,and researches the internal reasons.Then,it explores the current problems in the construction of social media platform garbage classification issues from the three aspects of public environmental literacy,media agenda setting,and expression of discourse rights.Finally,according to the characteristics of different social media platforms,the future path and specific solutions for the construction of garbage classification issues are proposed,including innovative environmental knowledge dissemination forms,building a "dark green" discourse system,and emphasizing the excavation of opinion leaders;constructing professional scientific discourse,Balance the discourse power of different groups and form continuous special reports;promote legal construction and publicity,establish typical characters in waste classification,and form specific measures such as online and offline joint publicity to activate public awareness,build a green discourse space,and promote public waste classification behavior.There are many links in the construction of environmental communication issues such as garbage classification,which are related to the vital interests of different subjects.Therefore,the construction and dissemination of such environmental issues require long-term efforts from all parties to form an environmental protection community and contribute to the construction of a beautiful China and the realization of sustainable development.