Research On The Creative Design Of Guangzhou Colored Porcelain Culture

With the rapid development of modern society,the change of times has made the intangible cultural heritage "Guangzhou Colored Porcelain" gradually unable to meet the growing material and cultural needs of people,and its inheritance and development is facing a difficult problem.Based on the context of today’s complex society continues to focus on intangible cultural heritage,this paper takes guangzhou color porcelain as the research object,first through the literature research,field research method,inductive method,under the perspective of non-material cultural heritage analysis in in guangzhou implication and the plight of the guangzhou color porcelain and wen gen design combined with multiple values.Secondly,the basic research of Guangzhou color porcelain is carried out,and the creative design principles and design methods of Guangzhou color porcelain culture are thoroughly studied.Finally,taking the design practice of the intangible cultural heritage Guangzhou colored porcelain--"Xunling Ji" brand as an example,this paper carries out targeted exploration,proposes operational non-heritage creative design strategies,expands the development space of the traditional redesign of intangible cultural heritage,and explores the practical application of Guangzhou colored porcelain in modern visual communication design.