Study On The Development Strategy Of Coal Trade Of S Group N Company In Tianjin And Tangshan

China's energy resources endowment and energy policy based on domestic demand determine that China will maintain a coal-based primary energy consumption structure for a long time.With China's economic development entering a new normal,the energy revolution and supply-side structural reform are deepening gradually,and the coal trade industry is developing more rapidly and the situation is becoming more complex.Tianjin is an important economic center city in the north of China.It benefits from the transportation advantages of Tianjin Port and Railway.Tianjin is an important battlefield for N Company's coal trade market.The pillar industries of Tangshan's national economy are mostly high-coal-consuming industries such as steel,cement,coal,coking,power generation,etc.It is a big coal consumption city.Similarly,due to the transportation advantages of Tangshan Port and Caofeidian Port,Tangshan's coal trade market has a larger space.S Group N is a coal trading company,mainly engaged in self-produced coal.Because the distribution of coal resources and the arrangement of railway transportation capacity of self-produced coal are subject to the unified dispatch of superior companies,how to develop business under limited conditions and create better organizational performance,this problem restricts the future development of N Company,in-depth.Studying the coal trade development strategy of N company in Tangshan District of Tianjin is of great significance to the company's future development.Firstly,this paper uses tools such as PEST and Five Forces Model to analyze the internal and external environment of N Company in detail,find out the development opportunities and threats faced by N Company,and analyze the advantages and disadvantages of N Company itself.Secondly,based on the analysis of the internal and external environment of N Company,this paper uses SWOT to analyze the internal and external environment of N Company.At the same time,from the three levels of "overall strategy-Basic Competitive Strategy-functional strategy",this paper gives the company's coal trade development strategy choices in Tianjin and Tangshan areas respectively.Finally,this paper aims at the strategy of N company's coal trade in Tianjin and Tangshan areas.From six aspects of marketing,resource guarantee,logistics network,compliance management,human resources support and safe operation,we should give safeguards to the implementation of the strategy to ensure the development of N Company's coal trade in Tangshan District,Tianjin,to seize the opportunity,give full play to its advantages and achieve high-quality sustainable development.In addition,this paper also provides some suggestions for the development of N Company's coal trade in Tangshan District,Tianjin.The development of other coal trading companies provides reference value.