Research On Supply Chain Management Optimization Of A Outdoor Products Company

The Outline of the "Healthy China 2030" plan issued by the State Council on October25,2016 puts forward that the whole people should jointly build and share the "great health" to promote the construction of a healthy China as a national strategy.Health has become an important "key word" in China's future development process.So outdoor products industry of our country grows vigorously in recent years,promoted the initiation and development of A large number of brand,our market has become A well-known both at home and abroad outdoor sports brand compete for key markets,market competition is intense,has entered the "reshuffle" period,some outdoor companies face A dilemma,A outdoor products company,is no exception.A Outdoor products Company is an enterprise specializing in the research,development,design,operation,management and sales of outdoor products.In recent years,it has been faced with the problem of declining performance.In the 2018 fiscal year,its revenue was 1.991 billion yuan,34.34% lower than that of the previous year.A outdoor companies face A dilemma is closely related to supply chain management,in order to solve A outdoor companies face A dilemma,improve the level of A outdoor products of the company's supply chain management,supply chain cost control of the company,increase the company's core competitiveness,A outdoor supplies company should actively optimize supply chain management to the company.Paper based on the theory of supply chain management,enterprise value chain theory and transaction cost theory,using literature research,case analysis method,interview method and the methods of expert investigation method,analyzing the present situation and problems of supply chain management for A outdoor products company,found A outdoor companies there are multiple levels of management,supply chain management,lack of independent department is responsible for demand forecasting,inventory,inventory turnover time is long,high supplier supply the goods time delay,unstable product quality,supplier selection and assessment is not rigorous,the problem such as the lack of effective support to the franchisees.Supply chain management based on A outdoor products company,this paper puts forward the corresponding optimization Suggestions,in the company's organizational structure and business process optimization,and put forward A set of specialized project management,strengthening the construction of enterprise supply chain information department functions,sets up the independent purchasing department internal supplier management team the three aspects of optimizing Suggestions;In the aspect of inventory management,this paper puts forward three optimization Suggestions,such as choosing an appropriate inventory management mode,making sales forecast based on big data,and adjusting replenishment orders.In terms of supplier management,this paper puts forward four reasons: improving supplier inspection process,supplier selection and evaluation index optimization,reasonably classifying suppliers,and introducing additional standby suppliers.In terms of franchisee relationship management,three principles are put forward,which are asking for the order amount of franchisee,adjusting the positioning of ordering meeting,and providing continuous guidance and training for franchisee.In terms of warehousing and distribution management,the paper puts forward three optimization Suggestions,namely scientific selection of WMS suppliers,customization of WMS system and active introduction of excellent logistics management talents.And from the organizational structure,talent,culture and technology aspects of A supplier supply chain management optimization guarantee measures.