Research On Development Strategy Of Qinhuangdao Tobacco Company

In recent years,the global economy continues to slump,and the voice of tobacco control is unprecedentedly high.The state not only increases the tax proportion of the tobacco industry,but also increases the total amount of tax and profit paid.The change of external development environment and policy situation has prompted Qinhuangdao tobacco company to re-examine the dilemma and opportunity it is facing in its current development.How to accurately predict the future development trend of the tobacco industry in the reform,seize the development opportunities in the difficulties of reform maintain the stable,healthy and sustainable development of Qinhuangdao tobacco company in the competition is a subject worthy of in-depth research.Based on the above facts,this paper put the Qinhuangdao Tobacco Company as the research object,combining the global tobacco control time background and current situation of the development of Qinhuangdao Tobacco Company,using PEST analysis and Michael Porter's Five Forces Model,in-depth analysis of Qinhuangdao Tobacco Company of its own resources and existing problems,and comprehensive analysis of the company's internal environment and external development environment,the influence for the sound and rapid development of pain points and resolved.This paper uses environmental analysis matrix,SWOT analysis and other analysis tools.After in-depth research and analysis,the development strategic objectives of Qinhuangdao Tobacco Company were defined,the focus was put forward,and four development strategic implementation directions of building modern circulation enterprise,developing diversified development,alliance growth and differentiated development were determined.In order to ensure the effective implementation of the development strategy,four strategic implementation guarantees have been established,namely,organizational guarantee,institutional guarantee,technical guarantee and personnel guarantee.