| With the development of the economic era,consumers’ awareness of health awareness has also been greatly improved.As a healthy drink,scented tea is more and more favored by consumers in our daily life.Among them,female consumers’ love for scented tea is particularly prominent.Their love for scented tea has made scented tea packaging more and more popular.Concern and expectations.The article analyzes the packaging design of scented tea with an emotional design method,and understands the development trend of the scented tea market and the current situation of packaging design through market research.Using the concepts of instinct level,behavior level,and reflection level,starting from life and context,the female image of the Tang Dynasty is integrated with the scented tea packaging design,creating sensory experience and emotional resonance,and solving the homogenization of scented tea packaging design in the current market Problems with plagiarism.Using the female image and the form of scented tea in the Tang Dynasty as the design materials,the graphic elements,text symbols,color language,etc.that can not only express the scented tea category but also metaphor the feminine characteristics are extracted from it,and integrated into the scented tea packaging design,making the scented tea packaging design On the basis of meeting the basic functional needs,it can also meet the emotional needs of consumers and find new survival value and space for the product.Taking the "tea makeup" brand scented tea packaging design practice as the starting point,combining literature research,case analysis and other methods,combining traditional culture with modern packaging design,injecting fresh blood into the scented tea packaging market,so as to better promote scented tea and make It goes further to the market. |
