Research On Enshi Traditional Food Packaging Design Based On Emotional Design

With the progress of science and technology and economic development,consumer self-awareness is also strengthened,in addition to consumers to meet the material needs of life,but also pay more attention to the pursuit of self-emotion.In recent years,Enshi tourism has developed rapidly,and from the Enshi area with national characteristics,natural,old and traditional food will be more and more popular.Enshi traditional food is not only a carrier to protect the goods,but also let people know and understand Enshi a window.food packaging and people’s daily life closely related to specific products,this paper will be packaged into a specific introduction to the emotional design of the carrier.In the traditional food development at the same time,we also see the lack of its packaging design,the use of various elements of the proliferation of design,simply the most eyecatching,the design features are not clear,and consumers in the face of traditional food,pay more attention to packaging emotional experience TheThis paper summarizes the principles and methods of packaging design,and summarizes the principles and methods of packaging design,from the instinct layer,the writing layer,the reflection layer Integration of the emotional design based on Enshi traditional food packaging design ideas.The paper puts forward a complete design method and design flow,which has certain reference value for traditional food packaging and adds new design elements to Enshi traditional food packaging,taking the "cloud heart" peach cake cake of Jianshi County in Enshi Autonomous Prefecture as an example.In conclusion,it is hoped that the relevant research and elaboration of this paper will have some guiding value to the emotional design direction of traditional food packaging in our country,and enrich the theory of emotional design,and provide the possibility for the follow-up study.