In The Background Of Transition Between Old And New Growth Drivers Research And Practice About Knitting Clothing Design Of Shandong Province

The transformation of new and old kinetic energy is produced to adapt to the stage of China’s economic development.Under the new normal of economic development,the problems encountered in the development of Shandong Province’s knitted apparel industry are diverse,mainly manifested in the lack of industrial development momentum.The research of knitted apparel design in Shandong Province starts with the analysis of the current situation of the knitted apparel industry in Shandong Province,focusing on the analysis of the current situation of the design products in the industry,and considers the key problems existing in the link of product research and design by combining multiple factors,which is mainly manifested as the deep structural shortage of supply.Guided by policies related to the transformation of old and new driving forces,this paper explores the development mode suitable for knitting garment design in Shandong Province under the new normal of economic development,and promotes the transformation of design mode from the perspective of changing design elements,aiming to play a certain role in promoting the economic development of knitting garment industry in Shandong Province through the improvement of design mode.In the process of the study,the research methods such as literature research,case analysis,field investigation and questionnaire survey were used to sort out the relevant information about the transformation of new and old kinetic energy,the current situation of knitted apparel industry cluster and its design products in Shandong Province,combined with the current consumer demand attitude for knitted apparel and other factors.The necessity of the transformation of knitting garment design in Shandong Province is put forward.Based on the above research,this paper further explores and puts forward three transformation strategies of knitting clothing design in Shandong Province under the background of the transformation of old and new kinetic energy: The transformation from conventional functions to cultural attributes;The transformation from conventional function to scientific and technological function;The transformation from conventional function to fashion.Transformation strategy is put forward based on the present key problems of the industry in the design,but it is not only based on these key problems,at the same time to think about some other factors related to enterprise economic development,strive for maximum force in the industry from the angle of the design of higher quality,more efficient and more sustainable development.The transformation from conventional functions to cultural attributes refers to the transformation of knitwear design to focus on its cultural attributes while ensuring its conventional functions.The implementation of the transformation mainly focuses on the extraction and innovative application of Chinese traditional excellent cultural elements or typical regional cultural elements with five elements of clothing design as the focal point;The transformation from conventional functions to scientific and technological functions means that knitting garment design integrates the current advanced science and technology into the garment while satisfying its conventional use functions.The implementation of transformation mainly focuses on the two types of functional scientific and technological clothing mentioned in the paper,strengthening the research,development and application of functional scientific and technological knitted fabrics,and paying attention to the research and application of intelligent wearable technology.The transformation from conventional functions to fashion refers to the fact that knitwear design ensures a certain degree of fashion while satisfying its conventional functions.The implementation of the transformation is mainly accompanied by the transformation of cultural attributes and scientific and technological functions,focusing on the extraction and innovative application of fashion elements such as popular colors,popular styles and popular patterns.Based on the design transformation strategy proposed in the process of theoretical research,the design practice research is carried out from the perspective of cultural attributes and fashion transformation,combined with the needs of consumer groups,taking the design path of clothing as the channel and women’s knitted sweaters as the carrier.