Application Of Text Graphics In Cultural Brand Tourism Brand Image Design

In digital times,digital entertainment that represented by the computer games becomes mainstream entertainment in few decades.With the innovation of computer science,games have already become a new art style.Futurist clothing originates from technological development in Industrial Revolution,then leading the fashion owing to the astronautical technology in 1960 s.At present,global technique development is unprecedented intensively.Life Science,Information Technology and Advanced Manufacturing Technology is in the womb of a new round technological revolution.Futurist will appear in the fashion stage as a new look,and injecting the vanward art style which represented by the games.Thereout,futurist games will deliver its own style: bright futuristic clothing.As an important method,game clothing attracts the players,and many global excellent game production use the futurist clothing to conquer the game players at present.Game designers add the futurist clothing elements gradually,therefore increasing the visual impact of the game characters.Due to the difference in creation concepts,methods and meaning between the futurist clothing and the traditional clothing,the study for the futurist clothing is urgent.Whereby,this paper's historical background is based on the current development status and the new problems of the game industry,and illustrating the origination and the status of the futurist clothing,which is used to clarify the definition method and characteristics of the unique pattern.And then establishing the modes and principles through analysis of a number of the outstanding works.This work utilizes clothing elements color,shape,fabric,pattern and accessories to deeply study and figure out the design method of the futurist clothing in games clothing.The work will offer the unique art style creation method to Chinese game costume design,and providing the theoretical reference for the futurist clothing creation practice.The paper is divided into three parts to study the game costume design application method of the futurist clothing.At first,the paper summarizes the related principles and search for the design concepts,which from the beginning to the modern fashion form,and then defining the unique pattern and conceptual characteristics of the futurist clothing.In the next place,the paper analyses the theme design,the closely connection with the technology and the principles in game costume design to confirm the creation method.Finally,through the futurist clothing elements analysis that involved in abundant games around the world,the paper concludes the specific elements' design methods and functions.The thesis is also divided into three parts in the process of creation.The first part is to build the design objects,investigate the costume design actuality of the design objects,and using those as author's original intention.The second part is to regroup the futurist clothing design concepts,which is utilized to guide the design thoughts.The third part is to do the preliminary sketch,design practice,and the eventual graduation project demonstration.