Application Of Augmented Reality In Packaging Design Of "Hongmanao" Lycium Barbarum Bud Tea In Ningxia

With the rapid development of digital information technology and the upgrading of consumption structure,more and more brands have integrated digital information technology into product packaging to provide consumers with emotional needs on the spiritual level.Affected by big data and the impact of new information transmission methods,new digital information technology brings new opportunities for interactive packaging,injects new design concepts and methods,and promotes product packaging innovation.In view of the characteristics of the current consumer market and economic development in my country,Ningxia enterprises have developed a new tea product of lycium barbarum bud tea.At present,the sales and popularity in the Chinese market are not high,which cannot meet different ages.The needs of consumer groups.In order to solve market demand and expand the market share of new lycium barbarum bud tea products,this project combines technology and art,and uses "HONGMANAO" lycium barbarum bud tea as the research and development object.In order to highlight the brand cultural characteristics,virtual reality technology is combined with product packaging.Make the display of product packaging change from traditional static to audio-visual interactive form,from two-dimensional to three-dimensional virtual space development,bringing consumers a unique cultural experience of bud tea,enriching interactive experience,enhancing product attractiveness,expanding visibility,and promoting brand The added value is conducive to promoting the sustainable and healthy development of Ningxia culture and Ningxia lycium barbarum bud tea.The article is mainly divided into four parts.First,conduct research on the current situation of AR technology packaging at home and abroad,and draw a conclusion based on AR technology in the field of packaging design.Second,sort out the characteristics of lycium barbarum bud tea,market share and product packaging status,and make a good design and positioning.Third,according to AR technology and its theory,analyze and discuss the role and advantages of AR technology in product packaging design from multiple aspects.Fourth,the application of AR technology in packaging design of Ningxia lycium barbarum bud tea.From the perspective of visual sense of packaging and virtual reality presentation of brand cultural characteristics,design innovations are carried out to create emotional resonance between consumers and brands and increase the cultural connotation of product packaging.Through the application of AR technology in the packaging design of lycium barbarum bud tea,explore how to improve the user experience and feedback of product packaging,so that the visual symbols of physical packaging will develop in the direction of virtual interaction in three-dimensional spaces,and the consumer's user experience effect will be enhanced.The interactive function of the packaging medium carrier provides a new theoretical reference basis for the packaging design field.