Research On The Visual Design Of Pharmaceutical 0uter Packaging Based On Aging User Experience

At present,with the aging of China’s population,how to improve the quality of life of the elderly has become an issue of keen concern from all walks of life in China.Due to their declining age and reduced physical fitness,the elderly are more likely to be the hosts of diseases than the young ones,so they are the main consumers of the pharmaceutical market.This article takes the elderly as the research object,and takes the visual design of pharmaceutical packaging suitable for the elderly as the entry point,trying to alleviate the difficulties encountered by the elderly in the process of using medicine through the optimization design of pharmaceutical packaging,so that the elderly are more independent and have more self-esteem.In the organized research idea of the article,based on the influence of the physiological characteristics,cognitive characteristics and psychological characteristics of the elderly group on the visual design,the research is conducted by using the user experience method to study the visual design of drug packaging suitable for the elderly in drug packaging.The study includes six parts: introduction,basic theory of visual design of drug packaging,overview of user experience design method for the elderly,analysis of visual design of drug packaging based on user experience method,principles and practice of visual design of drug packaging,and conclusion.The main line is to find out the problems and solve them: in finding out the problems,the research utilizes three stages of research,the first stage uses the method of tracking observation on site and collects the problems faced by the elderly in direct contact with the drug packaging;the second stage collects the needs of the elderly for the drug packaging through the method of user interview;the third stage uses the research questionnaire to verify the needs and collates the data related to the information reception degree in the drug The third stage is to use the research questionnaire to verify the needs,compile the data about the degree of information reception in the packaging,find out the problems to be solved,and then carry out the visual design of the pharmaceutical packaging in a targeted way.In the problem solving,the principles of the visual design of pharmaceutical packaging are studied based on the research data,and the five perspectives of shape,color,text,graphics and layout are elaborated.In the final design practice and outlook,the design principles that have been derived are applied to implement the idea of visual design of pharmaceutical packaging for the elderly into the actual drugs,and the optimized drugs take Gastric Inflammation Capsules as an example to achieve efficient communication between the pharmaceutical packaging and the elderly group,so that the pharmaceutical packaging can really help the elderly group,proving that the visual design based on the user experience approach can improve the efficiency of users’ use of the product and It proves that visual design based on UX method can improve the efficiency of users’ use of products and make the design more humanized.By applying the user experience research method to the design of pharmaceutical packaging,we investigate the relationship between users’ needs and design specifications,and propose a case-based design model to make up for the shortcomings of the visual design of pharmaceutical packaging,and propose a new direction for the development of pharmaceutical packaging.