Research On The Perception Evaluation Of Danzhai Batik Cultural Tourism From The Perspective Of Constructivism Authenticity

With the development of the times,in the context of the integration of culture and tourism,people’s demand for tourism is constantly changing.Among them,cultural tourism is more popular,and the study of tourists’ perception of the authenticity of cultural tourism has become the norm,becoming the focus of experts and scholars.This article discusses Danzhai batik culture through the study of experiential cultural tourism,cultural heritage authenticity,cultural heritage tourism authenticity perception theory and other related literature,taking Danzhai batik cultural heritage as the research object,based on the constructivism theory of authenticity The influencing factors of tourist authenticity tourists’ perception.The main research path is to obtain the data of tourists ’authenticity evaluation of Danzhai batik cultural tourism through field surveys,interviews and questionnaires,statistical analysis of the data using spss software,and discuss the authenticity of tourists on Danzhai batik cultural tourism Factors affecting perception.Finally,the following research conclusions were obtained: First of all,the authenticity of Danzhai batik culture tourism tourists’ perceptions includes the integrity of the history and culture of Danzhai batik,the authenticity of the Danzhai batik process,the own value of the Danzhai batik culture,and the experience of Danzhai batik There are four aspects of cultural experience,specifically divided into 16 observation indicators;secondly,the research results show that tourists ’perception of the authenticity of Danzhai batik culture is not a 100% objective authenticity,but the symbolic authenticity focusing on subjective consciousness or the originality of construction;this coincides with the application model of the constructivism theory of authenticity proposed in thearticle in cultural heritage tourism,and also shows that the constructivism theory of authenticity has greater guiding significance for the development of cultural heritage tourism.It is helpful to balance the contradiction between the protection of intangible cultural heritage and tourism development;finally,according to the research results,it puts forward some suggestions for the construction of authenticity of Danzhai batik cultural tourism.