Guizhou Danzhai Miao Batik Cultural And Creative Product Design Research

Danzhai Miao batik was included in the first batch of national intangible cultural heritage in 2006.Danzhai Miao batik has a long history,unique technology,exquisite and rich patterns,and has high research value.In recent years,with the rapid development of economy and society,the inheritance and development of Danzhai Miao batik is facing great impact and challenges.The combination of Danzhai Miao batik and modern design concept is applied to cultural and creative products to inject new vitality into the inheritance and development of Danzhai Miao batik.This paper studies the design of Danzhai Miao batik cultural creative products by using the methods of literature research,field survey,case analysis and questionnaire survey.The first part describes the research background,research purpose and significance,research status at home and abroad,research methods and innovations.The second part outlines the concept of Danzhai Miao batik,the development of batik,the types of Danzhai Miao batik patterns,cultural connotation and artistic characteristics,and the process flow of Danzhai Miao batik.By introducing the concept and function of cultural creative products,the feasibility of combining Danzhai Miao batik with cultural creative products is analyzed.The third part summarizes the design and development orientation of cultural and creative products of Danzhai Miao batik by analyzing the relevant data obtained from the field survey and questionnaire survey of Danzhai Miao batik.The fourth part explores the design principles of Danzhai Miao batik cultural and creative products from the four aspects of intangible cultural heritage digital protection,user centered,experiential and artistic.The fifth part describes the design orientation,design ideas and design functions of Danzhai Miao batik cultural and creative products.Through digital extraction of traditional patterns of Danzhai Miao batik,analysis of individual users’ needs,and combination of Danzhai Miao batik process,the design series of "intangible cultural heritage digital protection","user demand centered personalized" and "experiential cultural and creative products" are carried out,To explore the design transformation and application of Danzhai Miao batik in cultural and creative products.Based on the Danzhai Miao batik elements,according to the intangible cultural heritage digital protection theory,combined with modern aesthetic interest,this paper analyzes the feasibility of applying Danzhai Miao batik to the design of cultural and creative products,and carries out relevant design practices to design cultural and creative products that meet the needs of modern consumers.It is hoped to endow Danzhai Miao batik cultural and creative products with higher economic added value,broaden the communication path of Danzhai Miao batik,improve consumers’ awareness of Danzhai Miao batik,and provide new ideas for the inheritance and communication of Danzhai Miao batik.