Research On The Development Strategy Of S Province Metallurgical Geology Company

Since the reform and opening up,with the development of economy and the progress of science and technology,the metallurgical geology industry has made great progress in management concept,production technology and management system,which has promoted the development of the global metallurgical geology industry.In this environment,in order to adapt to the development needs of the market environment,metallurgical and geological enterprises need to abandon the traditional rough and low-cost development mode and develop towards a more standardized,diversified and rational strategic directi.In the current development process,the formulation of the enterprise development strategy in this industry is still not mature on the whole,and the clarity of the strategy is not enough,which is not conducive to the improvement of the comprehensive competitiveness of enterprises,so it needs to be further strengthened.The main analysis logic of this paper is "to find the problem,to analyze the problem,to solve the problem",from five levels of comprehensive analysis of the topic.Firstly,the research status of strategic management at home and abroad is summarized systematically,so as to lay a certain theoretical foundation for the research of this thesis.Second,taking S province metallurgical and geological company as the main research object,this paper USES porter's five forces model to systematically analyze the company's competitive environment and understand the current situation of the industry competition.Thirdly,it mainly analyzes the internal environment of S province metallurgical and geological company,mainly using SWOT analysis model to analyze the advantages and disadvantages of the company and the opportunities and threats it faces.Fourth,on the basis of the analysis of SWOT model,put forward the optimization development strategy.Fifth,in view of the enterprise's development goals,the paper proposes specific measures for strategic implementation from multiple levels.Based on a comprehensive study,it is concluded that the current competitive environment of S province metallurgical geological company is fierce,and its development strategy has such problems as weak sense of mission,vague strategic development goals,too single strategic choice and weak implementation.In view of the development of the enterprise,it puts forward the diversified development strategy,formulates the businessdevelopment priorities,and proposes specific strategic guarantee measures from the aspects of adjusting the organizational structure,optimizing the market structure,strengthening the brand construction,and strengthening the scientific and technological support.The purpose of the research is to promote the better and faster development of S province metallurgical geological company,and to provide certain reference for the development of enterprises in the same industry.