| Media Richness theory establishes the framework for research in media choices. Modern technology has enhanced many of the options, but efficiency may decrease the effectiveness of the overall communication. Managers have the responsibility within their organization to ensure employees receive information without ambiguity and uncertainty. This responsibility rests with the media choices managers make in communicating with employees. In this thesis, the original theory scale was extended by adding e-mail. It was found that managers chose e-mail over other richer media choices. Managers chose face-to-face communication in personal situations. Telephone was rarely chosen to communicate with employees. These findings are consistent with the constructs of the theory and other media choice research. Implications for further research are given. |
