| New century,with the rapid development of China's economic and social,China's tourism industry in the expansion of scale at the same time,also has a growing tourism mode,gradually shift from the traditional sightseeing tourism to leisure tourism,domestic tourists also from the traditional way to travel is given priority to with group team swam into is given priority to with drive,bus Tours of the way;The tourism object has also developed from the previous model of purely scenic tourism to a comprehensive tourism model integrating many targets such as scenic spots,communities,villages and towns.In 2016,the national tourism administration formally put forward the concept of region-wide tourism development and made it a national strategy,requiring the development of region-wide tourism nationwide.The whole country has formed a pattern of all-region tourism with prominent features and blooming flowers.At present,the country has identified 500 units of the establishment of region-wide tourism demonstration zones,and region-wide tourism has become a national key strategy and a new driving force for national economic growth.Whole-region tourism aims to promote the integrated development of tourism resources with tourism as the leading industry in the region.Regional tourism is an effective form of county economic transformation and development under the background of supply-side reform.At the same time,region-wide tourism is also a powerful form of compensation for the lack of economic development in county areas during the period of coordinated development of urban and rural areas and industrial transformation and development.Xiuwu county,located in the northwest of henan province,is an ancient county with a history of 3,000 years.The county is rich in tourism resources and unique,after years of development,has formed a world geopark,national key scenic spots,AAAAA level scenic spot--yuntai mountain scenic spot as the leading famous tourist destination,is the national ecological civilization education base,national garden county.Mid to late October 2015 repair wu tourism work seminar held for the first time put forward the global tourism concept,after several years of development,xiuwu county has formed advantages for tourism industry,based on the economic and social resources,especially tourism resources in the county,relevant industry,ecological environment,public services,systems and mechanisms,policies and regulations,the civilized quality of all-round,systematic optimization to promote,realize the organic integration,industry integration development of the regional resources,social sharing,tourism to stimulate and promote the county's economic and social coordinated development of a new regional harmonious development idea and mode.In this paper,xiuwu county of henan province is taken as the case study site and the research object.By using the research methods of literature analysis,field investigation and interview,and questionnaire survey,this paper conducts a research on its whole-region tourism mode and development.Trying to in xiuwu whole domain based on the analysis of the current situation of the development of tourism,combined with the feature of tourist satisfaction and the consumer survey,find out main problems of the whole tourism development in the field,and summarizes its global tourism development mode,explore the countermeasures of development of global tourism xiuwu,in order to promote the whole tourism rapid and healthy development of the field and provide reference for other county global tourism development and using for reference.The specific contents and research results of this paper are as follows:1.This paper expounds the concepts and characteristics of whole-region tourism and rural tourism,and introduces the basic theories of tourism destination life cycle theory,regional coordination theory and tourism system theory.The research progress of global tourism at home and abroad is reviewed.2.This paper briefly introduces the current situation of tourism in xiuwu county,analyzes the necessity and significance of the development of whole-region tourism in xiuwu county,and analyzes and summarizes the development status of whole-region tourism in xiuwu county from the aspects of tourism industry,supporting industry,tourism environment,tourism marketing and tourist source market.3.opportunities and challenges of developing regional tourism in xiuwu county.The results show that xiuwu county has the advantages of location,culture,resources and policy support for developing regional tourism.However,there are some deficiencies in tourism industrialization,tourism product richness,heritage and protection of tourism culture and basic supporting facilities.China's tourism industry and tourism scale of the rapid development of the general trend,rich private capital and social capital,rapid development of the transportation system for xiuwu county tourism development provides a good opportunity;The rapid development of tourism in the surrounding areas is the main threat to the development of regional tourism in xiuwu county.4.The development model of domestic whole-region tourism is summarized,and it is found that the development model of domestic whole-region tourism mainly includes the following: the leading scenic spot model,the city whole-region radiation model,the whole-region scenic spot development model,the characteristic resource-driven model,and the industry in-depth integration model.And xiuwu county regional tourism belongs to the leading scenic spot model.5.Through summary and analysis,the following problems are found in the development of regional tourism in xiuwu county :(1)there are problems in the development of tourism industry,such as improper planning,insufficient development of cultural tourism resources,insufficient development funds,single investment and financing channels,imperfect laws and regulations,and lack of excellent professionals in the cultural tourism industry;(2)imperfect supporting facilities for tourism;(3)insufficient cultivation of tourism environment;(4)weak tourism marketing,etc.6.On the basis of the above analysis,corresponding countermeasures and solutions are put forward for the regional tourism development of xiuwu county from the perspectives of tourism industry development,supporting industry development,tourism environment construction and tourism marketing. |
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