Rural Tourism And Rural E-commerce Research On Integrated Development Strategy In Yunxi County

Yunxi county is located in the northwest of Hubei province,at the border of Hubei province and qinba mountain area.But the mountainous location also allows Yunxi county to have abundant natural resources and beautiful natural ecological environment.Yunxi county has developed rural e-commerce and rural tourism by virtue of its own advantages,and the development of rural e-commerce and tourism has attracted the attention of the market.At present,Yunxi county is both a national rural e-commerce demonstration county and a provincial-level region-wide tourism demonstration area.Xiaying village,the only taobao village in Hubei province,also has two national 4A scenic spots.Yunxi county rural e-commerce and rural tourism have a great correlation and have the same development foundation,development direction and source market,but the two industries develop by themselves.If the two are integrated,it will bring greater economic benefits.This paper studies this issue.This paper studies the development course and status quo of Yunxi county rural tourism and rural e-commerce,finds out the relationship between them,makes a feasibility analysis of the integrated development,and finally puts forward the strategy of Yunxi county rural e-commerce and rural tourism integrated development.This paper is mainly divided into seven parts:The first and second parts are mainly about the related concept research and the domestic and foreign research summary.The third part discusses the development status of Yunxi county's rural e-commerce and rural tourism,including the development process,development status,development mode and characteristics.The fourth part and the fifth part are the focus of this paper.The fourth part makes a planning and design of the development of Yunxi county's rural tourism and rural e-commerce,respectively introduces the current development model of Yunxi county's rural e-commerce and rural tourism,and comprehensively studies the integration model between the two industries.The fifth part puts forward the ideas of Yunxi county rural tourism and rural e-commerce integrated development,including the basis and goal of their integrated development.The sixth part puts forward the strategy of integrated development of rural tourism and rural e-commerce.It mainly includes the construction strategy of agricultural tourism product brand,the integration strategy of agricultural tourism product resources and the expansion strategy of the whole region tourism.The seventh part summarizes the research and introduces the innovation and deficiency of the thesis.The study of their integrated development in this paper is expected to provide a reference for the development of rural e-commerce and rural tourism in Yunxi county.