Research On The Development Of Rural Tourism Products Under The Background Of Global Tourism

After nearly 30 years of development,rural tourism has gradually developed from the embryonic stage to the systematic stage,and has become an important force in tourism.Rural tourism has accelerated the integration of rural primary,secondary and tertiary industries and the structural reform of agricultural supply side,and played an important role in the sustainable development of rural economy.Based on the phenomenon of rural tourism,combined with the tourism situation of Rizhao Mountain Haitian Resort,this paper puts forward the development strategy of global rural tourism in view of the situation of the resort.The content of this paper is divided into three parts.The first part is the introduction,the domestic and foreign research summary and the theoretical basis.The introduction mainly introduces the research background and significance,research content,ideas and methods.In this chapter,the author uses the combination of qualitative and quantitative research to study.The main theoretical basis includes industrial integration theory,symbiosis theory and sustainability.The related concepts include the concept of rural tourism products and the concept of global tourism.The second part is the impact mechanism of global tourism on rural tourism products,mainly including the analysis of the development stage,types,advantages and disadvantages of rural tourism products,and the impact of global tourism on rural tourism products.The third part is the diagnosis of rural tourism products in Rizhao Shanhaitian tourism resort under the background of global tourism.This part introduces the general situation of the research area,analyses the development track of rural tourism products in Rizhao Shanhaitian,and makes the diagnosis of rural tourism at three levels of tourists,local residents and local tourism enterprises by means of questionnaires.Severe,obvious off-peak season,imperfect tourism facilities and other issues.In the fourth part,according to the investigation and analysis of rural tourists in Rizhao Mountain and Haitian,we can get the population characteristics and demand characteristics of tourists,the population characteristics of local residents and their attitudes towards rural tourism development,and the problems faced by enterprises through interviews and analysis of local enterprises.We can get the way to improve and the direction of improvement,and the principle of promotion is complete.Landscape,whole region,whole field,whole resources,whole society,the promotion strategy is integration of three industries,highlighting characteristics,integration of culture and tourism,ecological health,Rizhao Shanhai Tian environment optimizationmeasures for the transformation of business ideas,development of featured catering,improvement of accommodation environment,construction of multiple transportation,design of tourism routes,development of local specialties,improvement of entertainment facilities,etc.The last part is the conclusion of this paper.The development of rural tourism products needs to highlight local characteristics,inject local culture and folklore.In the global tourism era,more attention should be paid to the integration of rural tourism products with other industries.The development of rural tourism products should upgrade the standards of infrastructure and service facilities.In the process of development,rural tourism products should focus on the design and ownership of development throughout the year.Question line design.Through analysis and research,this paper puts forward some suggestions on the development of rural tourism in Rizhao Shanhaitian tourist resort area.Taking advantage of the characteristics of Rizhao tourism development,such as globalization and specialization,starting from Rizhao Shanhaitian's own resources,it digs deep into the connotation of local culture,folklore and fishery,promotes the progress of integration of the first,second and third industries,and puts forward that Shanhaitian rural tourism has promoted the path to realize the mountain tourism in Rizhao City.Sustainable development of rural tourism in Haitian tourist resort.