Research On Industrial Tourism Development Of Hongzhou Mint Company

Since people’s lifestyle and payment methods have changed dramatically with the rapid progress of mobile payment and Internet technology,as well as the use of potential Block-chain technology which brings challenge for Minting and Banknote printing industry.Hongzhou Mint Co,Ltd.is facing a grim situation of overcapacity of the enterprise and the “cliff-like” decline in the main task of currency production.To this end,Hongzhou Mint Co.,Ltd.has taken advantage of the situation and opened the way for comprehensive transformation and upgrading of the company.This article takes Hongzhou Mint Company as the research object,and supposes to explore and create a mint coin industrial cultural tourism project that integrates sightseeing,scientific education,and entertainment experience relies on its "unique coinage cultural resources".This article summarizes the theoretical researches and makes a brief summary by reading a lot of literature from both domestic and overseas as well as combining with RMP and tourism market theory.This article points out that in the era of experience economy,industrial tourism projects will become the development goals of traditional industrial enterprises to expand their business as well as pointed out that the future development of tourism-oriented industrial tourism is as suitable as possible for Hongzhou Mint’s industrial tourism projects.This article focuses on analyzing the current status quo of the development of Hongzhou Mint’s industrial tourism,and sorts out the distribution of Hongzhou Mint’s industrial tourism resources from the perspective of the company’s existing resources.This study discussed the development of industrial tourism products by the Hongzhou Mint and proposed the development principles and ideas of the Hongzhou Mint base on the analysis of the development history of domestic and foreign industrial tourism cases.In this part,the questionnaire is used to predict the potential market.This paper discusses in detail the industrial tourism development model and specific implementation of Hongzhou Mint Co.,and proposed suggestions that could be accepted in the construction of actual industrial tourism projects.