| As human society is entering into post-industrial era,environmentally friendly,efficient and sustainable development of social economy contributes to a “new normal”,which prompts energy-consuming,high pollution and low technology content,low added value of traditional industrial production mode gradually withdrew from the historical stage.Meanwhile,industrial machinery,production equipment,workshop,mine,dock,station sites,as the witness of important industrial civilization,also endowed with new connotation.As a new tourism form with the main motive of historical nostalgic and science experiencing,the industrial tourism development has been developed for several decades,but there have been many successful cases worldwide can be used for reference.Jiangxi Copper has become the biggest copper cathode producer and a supplier of copper products with different varieties,the pioneer of Chinese copper industry and one of the strongest enterprises with comprehensive strength in the non-ferrous industry.This article will integrate system theory of tourism,tourist economics theory,regional correlation theory of tourism,tourist marketing theory,combine field investigation,discussion,communication,and apply theory with practice.This paper expounds the industrial tourism development the necessity and feasibility of planning and marketing of Industrial tourism featured with mining and metallurgy in Jiangxi Copper. |
