Research On The Strategy Of Development In Aulg Property Company

Property companies are the guarantee of community stability and harmony.The essence of property management is to provide comprehensive services to the owners,including the management and maintenance of buildings,places and equipment.These are important factors that affect the owner's life.Property companies belong to the category of public service industry,also need to sign service contracts,it can be said that the quality of property management directly determines the quality of community construction and owners' lives.From the service industry point of view,property companies can create good economic value and social impact.Is the socialist market economy has the power to promote the factor.The high-speed development of property companies cannot do without the stimulation of the real estate industry.And with the owner's clothing with the improvement of service consciousness,property companies should change their service consciousness and methods.However,some property companies do not act more and more serious,property and owners of the contradiction is expanding.This paper summarizes the related contents of the company's management,and finds that the company has a long history and rich management experience,but the development of the company is slow,which is not in line with the local real estate industry development conditions.In the direction,the company adopted a relatively conservative development strategy,even if avoid risk,but also missed the opportunity.If the company wants to develop rapidly,it must base on the scientific strategy,make clear the internal and external advantages and disadvantages of the company,and formulate a long-term development strategy combined with its own characteristics.This paper analyzed the main factors affecting the external development of AULG Property Company,analyzed the service characteristics and development status of the whole industry.On this basis,SWOT analysis method is used to evaluate the advantages,disadvantages,opportunities and threats of the company's current development direction,development advantages and development strategies.SWOT analysis matrix is used to analyze,through the analysis of strategic alternatives,the growth development strategy isdrawn up and the development direction of enterprise integration strategy is confirmed.Finally,the paper further discusses the implementation stage and safeguard measures of the development strategy of AULG.I hope this study can provide help for the development of AULG Company and provide reference for related industries.