Study On The Impact Of Agricultural Product Circulation Mode On Farmers' Income

Under the current situation of vigorously developing agricultural production,increasing farmers' income,and solving the problems of agriculture,rural areas and farmers,the circulation patterns of various agricultural products have gone hand in hand and have been generally developed.As a kind of innovative agricultural product circulation model,the “agricultural super-docking” circulation model has received more and more attention and research from scholars at home and abroad.“Agricultural super-docking is the direct purchase of agricultural products by producers directly from producers of agricultural products,or the producers of agricultural products directly sell their own products to supermarkets.” It is a revolution in the evolution of agricultural product circulation channels and is crucial to the development of agricultural production in China.It has built a platform for excellent agricultural products to enter the market,cut the cost of circulation,and connect small production with the big market to optimize the supply chain of agricultural products.Its emergence has opened a door for the income of thousands of farmers in China.Based on the perspective of rational distribution of the interests of each node in the supply chain,this paper studies the distribution of benefits of agricultural super-docking from the perspective of improving the income of farmers.The first chapter introduces the status quo of the increase of farmers' production and the distribution of benefits in the circulation of agricultural products under the background of agricultural industry modernization.The second chapter is a review,collecting and sorting out the relevant theories of income distribution of agricultural and sideline products,and expounding agricultural and sideline products at home and abroad.The relevant researches on distribution channels have been carried out.The third chapter analyzes the evolution of China's agricultural product circulation model and the background and development status and significance of the “agricultural super-docking” model.The fourth chapter constructs the various stakeholders in the “agricultural super-docking” supply chain.The two game models use the Shapley value method to make a primary assignment of the benefit distribution results.Firstly,a two-level short supply chain game model consisting of scattered farmers and supermarkets is constructed.The factor that affects the distribution of farmers' interests is the price of agricultural products.The shapley value method is used to obtain the primary distribution of the supply chain benefits under cooperative conditions.A three-level “agricultural super-docking” supply chain game model formed by farmers,cooperatives and supermarkets was constructed.Through the interest game model of the three,the benefits of the entire supply chain under the centralized decision-making cooperation were maximized,and farmers,cooperatives and supermarkets were selected.The optimal decision is to use the shapley value method to allocate and distribute the benefits of the supply chain under the cooperative state.The fifth chapter conducts a case study and selects the milk products of the dairy industry to study the distribution of benefits in the agricultural super-docking supply chain.On the basis of the fourth chapter,the risk factor is modified by the Shapley value method.The network analysis method is used to determine the risk weights of the farmers,cooperatives and supermarkets in the agricultural super-docking supply chain,so as to determine the risk factors and use them.The Shapley value method with risk factors is the final distribution of the income of the agricultural super-docking supply chain.Suggestions and opinions on the development of the dairy industry were made through the final distribution results.The sixth chapter is the research conclusions and policy recommendations.According to the problems existing in the research,the paper analyzes the problems existing in the agricultural super-docking model,finds the cooperation mode and benefit distribution mode in the agricultural super-docking,and distributes equitably to ensure the interests of the farmers.The innovations of this paper are as follows:(1)From the perspective of research methods,most of the previous researches focus on the interests and distribution of interests between cooperatives and supermarkets,and have not studied the interests of scattered small farmers and the whole market.This paper introduces The loss rate of each subject in the process of production,procurement or sales,through the anti-demand function,build a game model of farmers,farmers' professional cooperatives and supermarkets,screen out the optimal decision of the three,and also analyze the scattered farmers and the big market.The interest game provides a more effective theoretical basis for the implementation of agricultural super-docking;in addition,due to the weak strength of farmers themselves,the risks they face are far more than other subjects,so the construction of agricultural super-docking risk indicator system,The network analysis method is used to measure the respective risk factors.The raw data of the risk factors are obtained through questionnaire survey.The judgment matrix of risk weight is established.The Shapley value method with risk factors is used to allocate the benefits to the agricultural super-emissions,and the risks and benefits are balanced.relationship.(2)Judging from the content of the research,most of the previous researches on agricultural super-docking are started from the perspective of cooperatives or supermarkets,but there are few studies on the problem of increasing farmers' income without increasing income,or they have not studied substantively.The policy recommendations and solutions,this paper attempts to find out the interest factors affecting farmers' income increase and propose suggestions and opinions through the cooperative game method from the perspective of increasing farmers' income.The research on the agricultural super-docking supply chain selects the daily consumer goods of milk as a case study,and provides valuable suggestions and opinions for the development of China's dairy industry.