Optimization Research On Fresh Agricultural Products Supply Chain Based On Mode Of "Agricultural & Super Docking"

With the ever continuous improvement of people’s consumption level and fresh agricultural products being the necessities of life, the yield of such crops in our country has been increasing year by year. Recently, importance has been increasingly attached to the development of fresh agricultural products’ supply chain by the government and scholars, hence more and more researches on the production, purchasing, logistics and management in terms of the said produce. Traditionally we have faced the problem "Small-scaled production vs Huge demand" between production and selling of the said produce, i.e. the raisers for the crops are individual household of farmers whose numbers are so many but yet scattered around the countryside, and now the demand for the produce mainly lies in the cities, thus causing the broken link between production and selling. What "Agricultural & Super Docking" does, a new type of supply chain for the produce, is to solve the problem arisen from the "Small-scaled production vs Huge demand in the market", with links in logistics reduced and efficiency improved. Nevertheless, the Associations, which can be called professional, for our farmers, are just teething, with scales relatively small, leading to the imbalance between the supplying capability and the demand in the supermarkets, hence no way to be connected to the supermarket in a direct manner. Supermarkets, on the other hand, is playing a role more and more important to people’s lives as well as our economy, so many supermarkets extending their line of produce to attract more guests, relying on their great resources and the trust gained from their clients, hence supermarkets have become, more than ever, a dispensable part in the supply chain of fresh agricultural products. Supports put forward by the relevant State Policy and requirements on the logistics of produce are witnessing the trend of development that supply chain for the produce are rotating around the element of Supermarket.Supply chain for the fresh agricultural products has so far become one of the most pressing issue to be solved in our country, which is the very background that this essay of research unfolds on the basis of, combined with the trend of development in e-commerce leading to the theme of "connecting Agriculture with Supermarkets", to discuss the optimization of fresh agricultural products’ supply chain. The essay puts forward that orbiting around the element of supermarket, whose significance of fresh agricultural products is there to see, and that such phenomenon is looked into with the point of an optimized view, with the quotation of fact-----Chongqing Yong Hui Supermarket,analyzing the way this supermarket acts in terms of the fresh agricultural products supply chain, i.e. via theory and on-the-scene, feasibility analysis on the e-commerce of fresh produce in this supermarket to be done, and what lies in store there in the future for the development of e-commerce in fresh produce, mode of operation in the said supermarket, especially this link in delivering, to be put forward with relevant business strategies. There are Five Chapters and a Conclusion in the Essay:Chapter One introduces the background of this research and the significance of such a topic, as well as contents, the way on whose basis the research is done and what’s been thought reflected.Chapter Two is brief-talk about relevant research on supply chain of fresh produce. This Chapter introduces the definitions of "Supply Chain of Fresh Produce", "Agricultural & Super Docking", "Tracing back to the root in Quality", "E-commerce in fresh produce" on the basis of theory, meanwhile reviewing the researches done by scholars both home and abroad.Chapter Three tells of the status quo of supply chain in fresh produce via connecting Agriculture with Supermarket. This Chapter introduces the issues found in the phenomenon, meanwhile analyzing the operating mode used in "Yong Hui Enterprise", that is, the said supermarket. Comparison done in this background, there are things to be learned in operating the supply chain of this said supermarket, i.e. partnership to be built involved in supply chains, channels to be sorted out dealing with "connecting Agriculture with Supermarket", through ways of planning as a whole and managing stuff intensively, cost of delivering in logistics can be saved. Successful cases quoted by means of running business for oneself prove that supply chain in fresh produce via corporate chains of supermarkets has the best efficiency as well as saves time, and is the very mode of management recognized as the most advanced and most effective in management of modern supply chains.Chapter Four gives optimized strategies for supply chain in fresh produce via connecting Agriculture with Supermarket. In analyzing the significant element of supermarket which is orbited by fresh produce’s supply chain, this Chapter puts forward the relevant optimized schemes, in raising the fresh produce and in logistics respectively. At the same time, the element of supermarket as the core, tracing backwards to the root where the produce is raised, to ensure the safety quality of such agricultural products. Finally, in speaking of the development of e-commerce, what lies there ahead for the fresh produce in means of e-commerce in the supermarkets.Chapter Five are researches based on facts quoted. Reference data via questionnaires obtained upon which researches are done, then quoted in this essay, is what follows in analyzing the feasibility of ecommerce in fresh produce for Chongqing Yong Hui Supermarket, and in getting to know the popularity of the said supermarket among the locals and in discussing the operating mode used in this supermarket dealing with fresh produce via ecommerce. In admitting the fact that the said supermarket has done the right thing on joining in the line of fresh produce via ecommerce, the essay analyzes the mode of operation, emphasizing on the strategies upon which delivering is done in the said supermarket, with schemes’ feasibility to be examined and scale of the said supermarket to be sized up and relevant costs to be estimated.Finally, in summing up the shining points in the whole of this essay, the writing suggests room for improvement and the direction of research in the days to come.Supply chain in fresh produce led by the Supermarkets can hurdle the obstacles confronting us when it comes to food. The supermarket acting as the one leading in organizing the supply chain of fresh produce can better strengthen the partnerships among the members involved in supply chains, and fulfill the complete cold chain logistics from the root of raising the plants to the final products on the dinner table, with costs reduced and quality improved. In this supply chain of fresh produce led by the supermarkets, delivering and distribution stations solely served for the supermarkets can be established, thus the whole of supply chain being optimized, with values added to circulation in logistics, and costs saved when purchasing in bulks and storing orderly. In this supply chain of fresh produce led by the supermarkets, tractability to the root of the products is well obtained, hence managing the quality well from the source. It is also an important way to effectively promote agricultural industrialization and scale development and improve the quality of fresh agricultural products and increase agricultural income.