Research On Cooperative Game Mechanism And Benefit Distribution Of Fresh Agricultural Products Supply Chain Under The Docking Of Agricultural Super Enterprises

Agriculture is the foundation of our country,especially for a country with a population of 1.3 billion.Whether agriculture can develop healthily and orderly will not only affect people's food and clothing,but also national security.General secretary Xi Jinping also called on the party committees at all levels to put the work of agriculture,rural areas and farmers in a top priority among priorities,and make overall plans to win the battle and build a well-off society in an all-round way and fight for the key task of tackling poverty.Since the legal operation of farmers' professional cooperatives issued in2006,a number of rural cooperatives have emerged,bringing benefits to farmers and solving some problems that can not be solved by a single farmer.However,the existing farmers' professional cooperatives are still in the stage of exploration.Due to the short time of development,a set of perfect management system has not been established yet.In the process of "agricultural super docking",there are still some imbalance between supply and demand of agricultural products and the phenomenon that the profits of agricultural enterprises are squeezed by supermarkets and logistics distribution centers.This paper studies the common problems in the process of profit distribution of agricultural product supply chain from the qualitative and quantitative perspective.This paper studies the profit distribution method of a rural cooperative,a distribution center and a supermarket.First of all,at the beginning of writing this paper,the research background and the significance of the research should be made clear,the relevant literature and works at home and abroad should be summarized and integrated,standing on the shoulder of the giant,the interpretation of important terms such as agricultural product supply chain,cooperative game and benefit distribution should be summed up,and then the characteristics and current situation of fresh agricultural product supply chain,cooperative game and benefit distribution should be sorted out Status,development trend and other key points.Secondly,in the process of induction,we sort out the difficult problems existing inthe profit distribution of the fresh produce supply chain.According to the authoritative literature,we choose the Shapley value method to apply to the profit distribution of the fresh produce supply chain.Because there are many complex factors that affect the accuracy of the Shapley value,in order to make the results more objective and reasonable,we should consider the risk,investment and other aspects Factors,AHP and fuzzy comprehensive evaluation method are used to get the weight value of each variable factor.Finally,based on the actual case of Yonghui supermarket project,this paper analyzes the application of the model,verifies studies the common problems in the process of profit distribution of agricultural product supply chain from the qualitative and quantitative perspective.This paper studies the profit distribution method of a rural cooperative,a distribution center and a supermarket.